Microsoft’s Bing plans to integrate AI-powered ChatGPT into its search engine, and it could soon get back in the game by allowing users to perform conversation searches in its app.
ChatGPT quickly became a symbol of the AI shift, with systems able to respond quickly and (almost) accurately to complex queries and follow-up questions in plain English.
This has raised concerns about the implications for academic institutions, as the system can pump out essays and summaries of almost any text it has access to. and be able to ask simple questions such as “What should I pack for my Australian holiday in June?” – Then ask ChatGPT to provide an overview, including a complete list that you can use to plan and act.
So it makes sense that search engines are eyeing the potential: Microsoft, which has invested in OpenAI, the creator of ChatGPT, is looking to integrate conversational queries into search engines by using the trend I jumped at the tool first.
Of course, Google is also exploring options on this front. The search giant, which has developed its own AI model for years, says it is not yet considering integrating conversational AI. Possibility of “reputational risk”‘, The results generated by the first ChatGPT survey preview may amplify both inaccuracies and biases.
These flaws are still being worked out, and many of these types of errors are being fixed as more people try the ChatGPT system. , pointing out their limited knowledge of the events of ). On the other hand, moving to another search mode could have a significant impact on Google’s current business model. The company is hesitant to act too quickly in this area.
Essentially, moving to a conversational “Q & A” type of search and discovery process improves the user experience, but also reduces the amount of web traffic generated by search providers. ChatGPT rarely requires you to actually visit the website itself, as the system provides complete answers. While this is very useful, the only site that benefits from this interaction is ChatGPT itself, as there is no referral link.
Ad revenue is reduced because there are no top search results to highlight. And unless paid results can be incorporated into ChatGPT’s responses (which in itself seems like a risky proposition), it could force major changes to the search engine’s revenue model and his SEO process.
In other words, how do you optimize your website for ChatGPT responses? Currently, Google ranks websites based on its own complex algorithmic formula. It considers thousands of data points to highlight the most relevant and relevant search results for each query.
But if ChatGPT becomes a popular search system, how will it rank results in the future?
Questions such as “What is the best shampoo for curly hair?” continue to come in, but the direct traffic reduction by ChatGPT displaying results inline has an impact on the algorithm matching behind the results. will receive Directs to relevant website links.
While this system could force a big shift in how we think about search optimization, it could significantly reduce overall website traffic as the entire discovery process is often confined to the ChatGPT chain. (That is, follow-up questions to the above may be around). Ask follow-up questions instead of going to another website for pricing, availability, etc.).
The impact is significant, and it will be interesting to see how Microsoft integrates ChatGPT functionality into Bing and how Google responds.
According to The Verge, Microsoft hopes to start the integration by the end of March..