A win is a win. Today, Mielle Organics co-founders Monique and Melvin Rodriguez announced the hair care brand has partnered with P&G Beauty, a division of Procter & Gamble.
As an independent subsidiary of P&G Beauty, Mielle Organics will maintain its current leadership. Rodriguezes will continue to serve as CEO and COO, respectively, and will continue to [expand] Access to healthy hair products and services for black women worldwide. ”
In a series of Instagram posts, Monique Rodriguez captioned the announcement, “Another broken glass ceiling.”
From a business point of view she is absolutely right. Partnering with big companies like Procter and Gamble gives Mielle Organics access to a wealth of resources to grow the company exponentially.
“Today is a great moment for our brands and for Black entrepreneurs around the world to continue breaking down barriers and accelerating growth opportunities,” Rodriguez said in a press release.
As theGrio previously reported, Mielle Organics recently went viral on TikTok for its rosemary-infused hair oil. When we feared it, an uproar ensued. Rodriguez assured customers that the ingredients in the cult-favorite oil wouldn’t change.
Many black followers of the brand believe that Mielle Organics has become popular when black-founded brands gain popularity and are acquired by large conglomerates, including price hikes, new target demographics, and prescriptions. , expressed concern that it might fall into a very common pattern. they.
Rodriguez stressed that the Mielle Organics formula will not change as a result of the new partnership with P&G Beauty. “We have no plans to change the formula, and we will continue to innovate and formulate as we have always done. And that’s who I am,” Rodriguez said in the video announcing the partnership.
In the video, she gave the big picture while also addressing concerns about the company’s direction. “I think every black entrepreneur should have access to the same opportunities as other cultures to grow and expand their business without being labeled a sellout because this is not a sellout. It’s for sale-UpThis is level up. This is called growing our community. “
Rodriguez continues: When you create businesses in your community and let them grow and expand and not feel bad or embarrassed. It’s a win for our community when the business gets the opportunity to grow and expand. ”
Haniyah Philogene is a multimedia storyteller and an all-around lifestyle reporter. Passionate about digital media, she pushes the envelope to find new ways to tell and share stories.
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