Moda Operandi announced the launch of its beauty category on Tuesday.
This new beauty destination uniquely curates the best in beauty from both established and emerging brands, both domestically and internationally. The category begins with 55 skin care, fragrance, makeup, hair and body care brands.
In addition, new experiences will be introduced in the coming months, such as private shopping with a group of highly engaged individual customers who will equally receive many exclusive benefits.
Staying true to the company’s fashion roots, Moda Operandi will leverage that relationship to offer consumers content such as videos highlighting skincare routines from designers and purchasable tutorials from the trendiest artists.
“There are so many beautiful products out there in the world. As a former magazine editor, I have seen, tried, and written about thousands of products. We have the privilege of handpicking,” said Jessica Matlin, who began her role with the company in May 2022.
“If you’re familiar with Moda, you know we’re all about curation. Fashion, fine jewelry, home, beauty, we don’t do it all here at Moda. Carry the best of everything.I don’t want to spend hours scrolling endlessly.The plethora of products and lines can be overwhelming for anyone, even beauty directors.Too good is actually too much. It’s too much.”
The beauty category will be launched with a comprehensive digital marketing strategy. Editorial Launch His campaign features models Silke Golding, Penchan, Limbol and Imambokari, shot by photographer Vanessa Granda and accompanied by director Davey’s Gomez video.
The images underpin a digital shopping experience that allows consumers to shop by category (skincare, fragrance, makeup, haircare, body, experiences) or by brand, and by theme such as ‘Vacation Store’ or ‘Events’. increase. edit’.
“Since launching Moda Operandi at the runway trunk show in 2011, we have grown over time into a true lifestyle destination, offering a curated selection of luxury brands in ready-to-wear, accessories, home and fine jewelry. Beauty has felt like a natural next step for Moda, allowing us to cater to all your needs and make your home a part of every aspect of your life. The launch of this category will not only increase order frequency and cart size for existing customers, but it will also be a testament to impeccable curation and storytelling. It also helps us reach new aspiring customer bases who share our appreciation,” said Jim Gold, Chief Executive Officer of Moda Operandi. .
“Jessica Matlin’s extensive beauty experience and cultivated relationships with some of the industry’s most sought-after brands, along with Chief Merchant April Henning’s business insight and strategic direction, will drive significant growth in the category in the coming months. It will definitely help you build a successful
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