Prada Paradox, the latest hero fragrance launched by L’Oréal Group, is getting star treatment at its pop-up in the main atrium of the cdf Haikou International Duty Free Shopping Complex.
Partner on WeChat and reach key Chinese audiences in Mandarin. Chinese Travel Retail Stories related to his market are featured weekly on his official WeChat account on Moody’s Davit his reports. Follow us by scanning the QR code and contact us at Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com for native opportunities.
China. L’Oréal Travel Retail Asia Pacific has partnered with China Duty Free Group (CDFG) to open 19 new boutiques at the cdf Haikou International Duty Free Shopping Complex in Hainan.
The newly opened store features the entire portfolio of L’Oréal’s beauty brands.
A wide range of stores from Armani Beauty, Atelier Cologne, Biotherm, Helena Rubinstein, Kerastase, Kiehl’s, Lancome, La Roche Posay, L’Oreal Paris, Maison Margiela, Prada Beauty, Ralph Lauren, Shu Uemura, Skinceuticals and Urban. Decay, Valentino Beauty, Vichy, Viktor & Rolf, YSL Beauté.
Prada Paradox, the latest fragrance to be launched by Prada Beauty, will be presented in a special animation and striking outdoor installation in the atrium of the complex.
Prada Paradox is featured in this dazzling installation at the entrance of a shopping mall
Beauty tech to the fore
Located in the cdf Haikou International Duty Free Shopping Complex, L’Oréal Group’s boutiques offer the company’s latest beauty innovations and world-class retail representation.
These include technology-driven skincare, makeup and haircare consulting services. This is followed by personalized treatments offered in his cabin featuring specialty skin care from Lancôme, Helena Rubinstein, Skinceuticals and Armani Beauty Brands.
(above and below) Kiehl’s and Maison Martin Margiela are just two of the 19 boutiques that have opened in the world’s largest duty-free shopping mall.
A wide range of cutting-edge beauty technology services are offered, including Lancôme Skinscreen, Skinceuticals Skinscope, L’Oréal Paris Science Table, Yves Saint Laurent (YSL) Neuro Fragrance Consultation, and Kerastase’s Kerascan.
Lancôme Skinscreen uses AI algorithms to measure skin health against 13 parameters. Meanwhile, SkinCeuticals SkinScope analyzes your skin with sunlight and UV light to reveal sun damage. The L’Oréal Paris Science Table is a digitally driven product discovery tool highlighting the efficacy of L’Oréal Paris products and the YSL Neuro Fragrance Consultation uses neurotransmitters to measure brain activity and Determines the scent of
(Top) The Kérastase Kerascan and (bottom) SkinCeuticals SkinScope are two of the boutique’s hottest beauty innovations.
Kerastase’s Kerascane is an in-depth hair care diagnostic tool that analyzes the health of your hair from scalp to root. Kérastase, a salon-specialized hair care brand, also offers a special Blow His Dry His pop-up at the complex.
All boutiques are integrated with CDFG’s scanning and buying program, allowing shoppers to scan and purchase products. Through this program, CDFG hopes to drive conversions, reduce wait times and provide a seamless buying experience.
Focus on Sustainability
Lancôme plans to obtain Gold Label LEED certification for cdf Haikou Superstore boutiques.
cdf Haikou International Duty Free Shopping Complex is the first shopping mall in China to receive LEED (Leadership in Energy and Environmental Design) Gold certification.
All L’Oréal boutiques within the complex follow the company’s L’Oréal for the Future Sustainability Roadmap. His six brands from the L’Oreal group within the complex have also applied for his LEED certification, with Lancôme, Kiehl’s, Helena Rubinstein, YSL Beauté, Armani Beauty and Shu Uemura set to receive Gold Label certification.
Skincare brands La Roche-Posay and Vichy shine at the cdf Haikou International Duty Free Shopping Complex. Dermocosmetics is one of the fastest growing categories in the beauty market, according to L’Oréal.
Biotherm underscores its mission to protect the world’s oceans with striking new boutique
All pop-ups and future animations will be built in compliance with L’Oréal Group’s eco-design principles, which specify the use of certified recycled FSC, PESC materials that are lightweight and easily disassembled for reuse.
Deepening partnership
Commenting on the L’Oréal Group’s spate of new store openings, Charles Cheng, President of China Duty Free Group, said: We are thrilled with the 19 outstanding beauty boutiques, services and experiences that L’Oréal has designed for our complex. These boutiques will give travelers a reason to come back again and again. ”
“L’Oréal Travel Retail and China Duty Free Group share the same passion to bring beauty to all travelers,” added Vincent Boignay, President of L’Oréal Travel Retail.
The L’Oréal Paris Science Table is an interactive product discovery table highlighting the efficacy of the brand’s flagship products.
The striking Valentino Beauty Boutique embodies the brand’s motto Cool, Color and Couture with dazzling effect.
“The CDF Haikou International Duty Free Shopping Complex is the epitome of 20 years of great cooperation. Enabling you to enjoy experience, best-in-class retail representation, best-in-class aesthetic innovation, superior service and engagement, and sustainability.At the heart of it all.
The sophisticated Yves Saint Laurent beauty store offers the brand’s makeup and fragrance lines
Coming Soon: The New Wonder of the Travel Retail Industry
Moody-Davit Reports is pleased to announce ‘The New Wonders of the Travel Retail World’, a groundbreaking publication duo dedicated to extraordinary projects that have set new benchmarks in the world of travel retail. I am happy.
One is dedicated to the cdf Haikou International Duty Free Shopping Complex, which opened on October 28 in Hainan, China.
The multimedia, bilingual publication is a pioneering joint venture between Moody-Davit Reports and Hainan High News Media. For more information on advertising, please contact Irene Revilla at Irene@MoodieDavittReport.com.
Another is the expansion of Hamad International Airport in Doha, Qatar, which was inaugurated on 10 November.
This stunning development is underpinned by The Orchard, a 10,000-square-meter indoor tropical garden with 268-square-meter water area, complemented by a luxury-led commercial complex boasting 65 shops and 35 dining options.
footnote: The ambitious cross-category offer at the cdf Haikou International Duty Free Shopping Complex will be featured in The Moody Davidt Report’s exclusive eZine later this month, titled ‘The New Wonders of the Travel Retail World’. For more information on advertising, please contact Irene Revilla at Irene@ModieDavittReport.com.
