Moon Knight’s Egyptian superhero spotlights natural curly expression
The debut of Marvel’s first Egyptian superhero sparked a conversation on social media about the importance of representing curly Arab hair. After Moon Knight’s lead director Mohamed Diab shared a heartfelt story about the impact on his daughter.
so Tweet, Diab shared a side-by-side photo of Leila El Fawley (May Karamawy) and his daughter’s curly hair, writing: She has never seen anyone in the media look like her. Today, this changes with Leila, Egypt’s first superhero. She’s proud to be part of it! “
Curls are bouncing on screen alongside a growing ‘natural hair movement’ by a community of influencers, startups, local stylists and modeling agencies in Africa and the Middle East.Egypt is no exception.G Curls, for example. and The Curly Studio are encouraging women to embrace curly hair through a variety of hairstyles, and The Hair Addict shares curly hair products and tips for women to care for their natural curls. .
However, women with naturally curly hair face discrimination and lack of representation not only in the media, but also in the workplace. It is often assumed that no
As the natural hair revolution continues to evolve, it’s become important not only to look for information and brands on how to style curly hair, but also to find ways to promote the image of natural hair in television, film, and advertising. .
This is now seen through a new generation of models who have started their own movement to push African and Arab beauties out into the world and the first modeling agency in Egypt, UNN Model Management, founded by Iman Eldeeb in October 2018. ” was launched. The agency aims to challenge existing beauty stereotypes by allowing models to stick to the texture of their natural curly hair.
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