Myntra has announced the launch of the ‘L’Oreal Professional Products Division’ on its platform, reinforcing its position as the best destination to shop. beauty and personal care products.
The L’Oréal Professional Products range offers sophisticated and professional solutions for the most discerning and specific hair care needs. client You want an effective personal care solution. As the destination of choice for all fashion, beauty and lifestyle needs of consumers across the country, Myntra’s extended relationship with L’Oréal enhances Myntra’s offerings while enhancing its thriving professional product range. It will be possible to penetrate the consumer base. A salon-inspired space of expertise.
Damage and breakage are some of the most common hair concerns today. This has led consumers to seek targeted, personalized, and expert-led solutions for better hair care. It aims to give shoppers access to salon-style hair care at home. With more than 60 of his professionally perfected products, the L’Oreal Professional Products division will offer the best hair care solutions from L’Oréal Professional Paris, Matrix and Myntra Biolage.
Professional products range in price from Rs 300-800 including hair masks, serums, deep conditioners, hair oils and special shampoos. Bestsellers in this range include L’Oréal Professionnel Paris Absolute Repair and Extenso Care Regime. Myntra leverages its technology capabilities to enable seamless and clear product discovery, launching a ‘product finder’ in its app to help shoppers easily find and select their favorite products in the beauty and personal care space. I am working on raising it.
L’Oréal Professional is at the forefront of delivering breakthrough innovations backed by science, along with an obsession with quality and performance. We also strive to support, advocate and elevate talent in the Indian hair industry by empowering hair artistry.
Rahul Sachdev, Senior Director of Beauty, Personal Care and Fashion Accessories at Myntra, said:We are pleased to offer Myntra Beauty the L’Oréal Professional Products Division. Professional hair care is growing rapidly with a very large reach as a growing youth base seeks professional, personalized, solution-based care for hair and skin at home in both metropolitan and emerging cities. is a growing category. L’Oreal is the global leader in this segment, and our relationship with L’Oreal will be the catalyst that brings professional hair care to the doorsteps of thousands of homes and salons across the country. We aim to target consumers who are looking to significantly improve their hair care regime and become more results-oriented.”
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Mathilde Barthelemy Vizier, Brand General Manager, L’Oréal Professional Paris, said:We are pleased to announce the launch of L’Oréal Professionnel Paris in Myntra, the one-stop destination for fashion, beauty and lifestyle. This collaboration will allow more fashion and beauty enthusiasts to order the best hair care products from the comfort of their own home.”
