Nu Standard, a cutting-edge hair care brand curated for the on-the-go queen, will launch its new professional hair care treatment, the HYDRASILK® Hydrating Bond System, exclusively in major Cosmo Prof stores nationwide in January 2023. will be released. A distributor of salon products to licensed professionals in the hair industry. The launch marks the first-ever distribution of a bond system curated by black women and specifically designed for textured hair regardless of ethnicity.
Nu Standard® has strategically partnered with licensed hair stylists to create safe, advanced products for professionals. HYDRASILK® is one of the direct results of this approach.
“Honestly, DIY was overrated for me…I needed more than promised performance. Only an informed and licensed hair stylist can help me achieve my hair goals.” They did it,” said Autumn Yarbrough, founder of Nu Standard®. “I have noticed that there are no Bond System products specifically made for textured hair. The ones I have used have left my hair feeling weak, dry and brittle, which has resulted in breakage.” .
The HYDRASILK® Hydrating Bond System is composed of HYDRASIK® Bond Builder and HYDRASILK® Silkner, which powerfully bond for a two-step rebuilding treatment for textured hair. This system provides intense moisture and strength to each strand, making hair many times stronger than before and reducing hair loss and breakage.
Nu Standard® has teamed up with Tracy Ashley, a veteran chemist with over 30 years of cosmetic chemistry experience, and legacy textured hair expert, product developer and master with over 40 years in the industry. Bringing together the expertise of Educator Lenita Griffis-Browning. We design innovative products for licensed professionals.
“Before attending Nu Standard®, I tried HYDRASILK® reconstructive treatment application for 8 months multiple times with friends who had post-COVID trauma or had weak, dry or damaged hair, We checked to see if the product did what it claimed to do, and the system worked very well,” said Griffis-Browning, Director of Education at Nu Standard®. “As a product snob, I am impressed with the results!”
The complete HYDRASILK® Hydrating Bond System, including HYDRASILK® Bond Builder and HYDRASIK® Silkner, will be available exclusively to professionals in Cosmo Prof stores nationwide from January 2023, with retail prices starting at $60.00. For more information on Nu Standard™ and HYDRASILK™, visit hydrasilkpro.com.
About New Standard®
New Standard® | CBY Beauty Inc. is an innovative black-owned marketing and manufacturing company that offers an easier and better hair care journey through wellness and health. Continuing her three-generation tradition within the industry, NuStandard® founder Autumn Brown Yarbrough has developed her cutting-edge, three-step, hair-loss treatment to help busy women on-the-go deal with uncontrolled stress-induced hair loss. I have developed a solution. This clinically tested system uses a drug-free self-care approach, making it easy for busy queens on the go to nourish + treat + care for mind, body and hair.
