Singapore, China, Taiwan, Hong Kong, Morocco and Tunisia return to BWME after missing 2021 edition
DUBAI, United Arab Emirates: Beautyworld Middle East, the region’s largest trade fair for beauty, hair, fragrance and wellbeing, is poised to continue its successful post-pandemic comeback this year, with many international exhibitors Global leaders in the beauty and personal care industry are attending the show to promote their innovative products and explore profitable expansion opportunities.
This year’s event, the 26th of Messe Frankfurt’s annual series, will take place from 31 October to 2 November at the Dubai World Trade Center, where visitors can explore the industry’s fastest-growing range of hair, fragrance, beauty and wellness. Provides unrivaled access to growing product segments. Meet to discuss the latest trends reshaping the sector.
The number of country pavilions heading to Dubai to participate in the region’s largest beauty and wellness sector exhibition will increase to 25, up significantly from 17 last year. Singapore, China, Taiwan, Hong Kong, Morocco and Tunisia all confirmed they missed out on his BWME last year.
“More national industry leaders than ever before are showing great enthusiasm in planning and preparing their pavilions for Beautyworld Middle East this year,” said Flynn Roberts, show director. “With a wide range of products on display from so many different countries and cultures, we believe this year’s event will be more diverse than ever and a true insight into the global beauty industry.”
“What makes this edition even more exciting is that six countries that were absent last year are back, and several countries are expanding their pavilion space, including South Korea, Thailand, the United States and Germany. All in all, it was a compelling and we look forward to a very successful event.”
SOS Cosmeceuticals, renowned for its high quality skin care products and health supplements for common skin conditions such as acne, blemishes, pigmentation, scars, fine lines and wrinkles, is one of Singapore’s leading exhibitors. It’s one.
Another Singaporean exhibitor preparing to showcase some of its cutting-edge solutions at the event is a professional hair care distributor with extensive experience in the professional hair sector, especially in the area of training and education. Glamor Salon System.
Ming Leung, of Glamor Salon System, said, “We will be introducing Pholijn’s professional scalp and hair care line, which was founded in 2006 and has developed a full line of skin care for the scalp.” and is sold in many countries including Singapore, Malaysia, Thailand and China.”
Additionally, many new trends will be showcased at the Korea Pavilion, which has expanded by more than 300% from 315 square meters in 2021 to 1,290 square meters this year. Featuring 3 new organizers. New exhibitors such as Gyeonggido Business & Science Accelerator, IBITA-KBITA, and Korea Exhibition Company highlight the popularity of Korean beauty or “K-beauty” products, which are highly regarded for their high-quality ingredients and cutting-edge formulas. Let it stand.
In addition to South Korea, Thailand and the United States also expanded their space significantly compared to last year. The Thailand pavilion will be 111% larger than hers and the US pavilion will be 210% larger than hers, allowing both countries to have a presence on the world stage. European representatives continue to gain momentum, with Germany (73%), Turkey (21%), France (28%) and Spain (23%) also expanding.
