Nu Standard will launch Hydrasilk Hydrating Bond System, a new professional hair care treatment in 2023.
The launch marks the first-ever distribution of a bond system curated by black women and specifically designed for textured hair regardless of ethnicity.
Nu Standard founder Autumn Yarbrough commented: We had to get involved and include a stylist. “
The Hydrasilk Hydrating Bond System consists of the brand’s bond builder and ‘Silkner’, a powerful two-step rebuilding treatment for textured hair. This system provides intense moisture and strength to each strand.
Nu Standard combines the expertise of Tracy Ashley, a seasoned chemist with over 30 years of experience in cosmetic chemistry, and Lenita, a traditionally textured hair expert, product developer and master educator. Incorporates Griffis-Browning expertise.
Griffith-Browning, New Standard’s Director of Education, commented: This system worked very well. “
The complete Hydrasilk Hydrating Bond System will be available from January 2023.
The range is available exclusively at Cosmo Prof stores nationwide, a leading distributor of salon products to licensed professionals in the hair industry.
Photo via Instagram @nustandardhair