Dallas, December 20, 2022 /PR Newswire/ — New Standard®A cutting-edge haircare brand curated for the queen on the go, launches a new line of professional haircare treatments. HYDRASILK® Hydrating Bond Systemof January 2023 exclusively Cosmo Pro Stores Nationwide – Leading distributor of salon products to licensed professionals in the hair industry. Launch curated by black women and designed specifically for textured hair regardless of ethnicity. marks the first-ever distribution of a bond system.
new standard® HYDRASILK® is one of the direct results of this approach.
“Honestly, DIY was overrated for me… I needed performance over promise. It was helpful,” he said. Yarborough in autumnFounder of Nu Standard®“I have noticed that there are no bond system products specifically made for textured hair. rice field. “
of HYDRASILK® Hydrating Bond System consists of HYDRASILK® Bond Builder and the HYDRASILK® Silknerstrongly bonds and textures hair in a two-step restructuring process. This system provides intense moisture and strength to each strand, making hair many times stronger than before and reducing hair loss and breakage.
Nu Standard® is experienced chemist Tracy Ashleywith over 30 years of cosmetic chemistry experience, legacy textured hair expert, product developer and master educator Renita Griffith-Browning With over 40 years of industry experience, we truly design innovative products for licensed professionals.
“Before joining new standard®I have tried the HYDRASILK® reconstructive treatment application over the course of 8 months with a friend who has post COVID trauma or has weak, dry or damaged hair to see if the product works as claimed. confirmed.It went very well,” he said Griffis-Browning, Director of Education, Nu Standard®“As a product snob, I am impressed with the results!”
Complete HYDRASILK® Hydrating Bond System, including HYDRASILK® Bond Builder and the HYDRASILK® SilknerStarted selling exclusively for professionals at Cosmo Pro Shops nationwide. January 2023sold from. $60.00Nu Standard™ and Hydrasilk™visit hydrasilkpro.com.
About New Standard®
New Standard® | CBY Beauty Inc. is an innovative black-owned marketing and manufacturing company that offers an easier and better hair care journey through wellness and health. Nu Standard® Founder autumn brown yarbrough We’ve developed a cutting-edge, 3-step solution to help women on-the-go deal with uncontrolled stress-induced hair loss. This clinically tested system employs a drug-free self-care approach, making it easy for the busy queen on the go to nourish + treat + care for her mind, body and hair. .
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Leah Fraser
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Source Nu Standard®
