new standard® has strategically partnered with licensed hair stylists to create safe, advanced products for professionals. HYDRASILK® is one of the direct results of this approach.
“Honestly, DIY was overrated for me…I needed more performance than promised. Only an informed and licensed hairstylist can help me achieve my hair goals.” .” Yarborough in autumn, the founder of Nu Standard®. “I’ve noticed that there are no bond-type products made specifically for gritty hair. The ones I’ve used have left my hair feeling weak, dry, brittle and, as a result, damaged.” That’s when I knew I needed to get involved and participate.”
The HYDRASILK® Hydrating Bond System is composed of HYDRASIK® Bond Builder and HYDRASILK® Silkner, which powerfully bond for a two-step rebuilding treatment for textured hair. This system provides intense moisture and strength to each strand, making hair many times stronger than before and reducing hair loss and breakage.
Nu Standard® incorporates the expertise of seasoned chemists Tracy Ashleywith over 30 years of cosmetic chemistry experience, legacy textured hair expert, product developer and master educator Renita Griffith-Browning With over 40 years of industry experience, we truly design innovative products for licensed professionals.
“Before joining new standard®, I have tried the HYDRASILK® reconstructive treatment application multiple times over the course of 8 months with friends who have post COVID trauma or have weak, dry or damaged hair. His Griffis-Browning, Director of Education at NuStandard® said: “As a product geek, I am impressed with the results!”
The complete HYDRASILK® Hydrating Bond System, including HYDRASILK® Bond Builder and HYDRASIK® Silkner, will be available exclusively to professionals from January 2018 in CosmoProf stores nationwide. January 2023sold from. $60.00For more information on Nu Standard™ and HYDRASILK™, visit hydrasilkpro.com.
About New Standard®
New Standard® | CBY Beauty Inc. is an innovative black-owned marketing and manufacturing company that offers an easier and better hair care journey through wellness and health. Nu Standard® Founder autumn brown yarbrough We’ve developed a cutting-edge, 3-step solution to help women on-the-go deal with hair loss caused by uncontrolled stress. This clinically tested system employs a drug-free self-care approach, making it easy for the busy queen on the go to nourish + treat + care for her mind, body and hair. .
