Leading beauty retailer Nykaa has partnered with ELCA Cosmetics Pvt Ltd, a subsidiary of global beauty company Estee Lauder Companies, to launch a premium salon in India. The move marks Nykaa’s entry into the professional beauty services segment.
The salon will be branded as ‘Aveda X Nykaa’ with a particular focus on providing luxurious and professional hair care services. The first co-branded salon has opened in Bengaluru and two more are expected to open this year.
enter into tie-up
ELCA Cosmetics Pvt Ltd and FSN Brands Marketing Pvt Ltd, a significant subsidiary of FSN E-Commerce Ventures Limited, have partnered to enter the professional luxury hair care space, the companies said Wednesday. The Estée Lauder Companies owns a number of global brands, including leading hair care brand Aveda. Partners did not comment on the partnership’s commercials.
Anchit Nayar, CEO of Nykaa’s E-commerce Beauty, said: business line“We want to grow and add value to the beauty market and offer Indian consumers the very best that the world has to offer. We believe that the category is going through a period of turmoil and we felt that Aveda was the best partner to offer differentiated solutions to the discerning Indian consumer. We are partnering not only to distribute Aveda products through our channel, but also to open a flagship salon that will bring a unique and innovative salon experience to the country.”
“Salons are part of a broader strategy to premiumize the hair care segment in India. We will focus on doing this in a sustainable and conscious way. We are looking to open just one location and see how consumers receive it.”
According to the companies, the partnership will leverage Nykaa’s retail and Indian beauty knowledge and brand Aveda’s expertise in performance and clean beauty products.
to raise awareness
Rohan Vaziralli, general manager of ELCA Cosmetics Pvt Ltd, said the association will help increase brand awareness and sales in the country. “Nykaa operates these salons, bringing training and expertise in hair care regimes and rituals. After that, we will open salons in New Delhi and Mumbai.Once learning is established, we will further accelerate on new opportunities in new cities,” he added.
In addition to operating salons, the companies said they would also focus on partnerships with existing salon operators. “We will also look at how we can support the broader salon community and ecosystem, not just in terms of offering retail products and unique services,” he added. rice field.
Founded in 1978 as a cruelty-free brand, Aveda is known for vegan hair, skin and body products sold in more than 45 countries and territories.
