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As yoga pants and sweatshirts defined the home office dress code, the separation between exercise fit and work ensemble became zero during the pandemic. I discovered that But our glitter? Not really. Enter OXB.
Founded in 2019, the Denver-based brand’s products look like everyday jewelry (slender chains, simple pendants, elegant hoops, etc.) but are designed for exercise. That’s because that baubles is what the company calls sweat-resistant because it’s hypoallergenic and not plated. It wears down to a gritty gray hump after a few steamy HIIT sessions. , says Laura Treganowan, co-founder of OXB. Even better, filled jewelry boasts a higher amount of gold than plated, so even OXB’s cheapest necklaces (starting at around $50) can leave your neck a sickly green hue or last long. It does not cause nasty rashes when worn.
This is important because OXB wants to be more than an accessory in their customers’ lives. Fitness his instructor his Treganowan and co-founder and metal fabricator Maggie Kyle will open a physical store in his RiNo in 2021. Customers can shop and customize their favorite OXB items, including this fall’s Essentials collection. Stackable chains and bangles. But for special occasions, the boutique transforms into his pop-up fitness studio, welcoming his cast of local instructors who rotate. “We saw [in the store] There are a lot of opportunities for face-to-face, face-to-face interactions,” says Kyle. “It brought the brand to life.”
