The brand will launch its 2023 “Iconic Campaign” to celebrate bold and fearless pioneers through global marketing and advertising initiatives across digital, retail, outdoor and experiential. Together, the two icons celebrate inclusion and self-expression and share an uncompromising commitment to reliability, compassion, and fairness.
“We are honored to partner with Paul Mitchell to celebrate what it means to be an iconic person who embodies the most daring of selves and style. It makes sense,” said Chasinghorse.
As a contemporary icon, Chasinghorse continues to break down barriers, redefining beauty and championing her legacy through her style while embracing the strength of her voice to advocate for a better future.
“Growing up, I struggled with my appearance. I didn’t feel beautiful because I didn’t fit the standard beauty ideals. I have learned to love myself and accept my authentic traits and heritage. I feel most confident and I feel the power,” says Chasinghorse.
Advocate for Climate and Inclusion
A member of Heng Gwichin (from Alaska and Canada) and Oglala Lakota (from South Dakota), Chasing Horse advocates for climate action and protecting Indigenous lands.
“I grew up watching my mother work hard for people,” Chasinghorse said. “She taught me that there is no shame in speaking up.”
Combining a passion for community, sustainability, diversity and inclusion, Paul Mitchell continues the brand’s sustainability initiatives with this partnership. In support of Chasing Horse’s mission to protect and protect the world and its people, Paul Mitchell is Nia Tero (Esperanto), a US-based non-profit organization that works in solidarity with indigenous peoples around the world. (meaning “our planet” in Japanese). Philanthropic partnerships feature financial and awareness efforts throughout the year.
“We are honored to welcome Chasing Horse as part of the Paul Mitchell family. Her commitment to self-expression and authenticity is inspiring, and her unwavering determination to honor her legacy and our Quanah is an absolute force and has such grace, she embodies our brand values, pushing boundaries, love, care and love. It reminds us to lead with compassion,” said Mikaline DeJoria, CEO of John Paul Mitchell Systems.
