Founded in 2014 by wife-husband duo Monique and Melvin Rodriguez, Mielle Organics empowers consumers with textured hair through innovative technology-driven products, natural ingredients, and inspirational and educational content. has become a leading brand.
Mielle will continue to operate as an independent subsidiary of P&G Beauty, led by co-founders Monique and Melvin Rodriguez as CEO and COO respectively.
“From the moment we stepped into P&G, we shared our values and vision for innovation, education and community empowerment, including several Black leaders who play key roles in the hair and beauty business. I’ve seen diverse leadership teams that do well,” said Monique. Rodriguez, co-founder and CEO. “This partnership gives Mielle the opportunity to bring the great products and formulas our community loves to consumers with more textured hair.”
Expanding brand influence
Rodriguez adds: “We are thrilled to be able to make an even greater impact in the way we give back to our community.”
P&G’s investment in Mielle further expands its commitment to advancing gender and racial equity through award-winning platforms such as My Black is Beautiful and Widen the Screen.
Melvin Rodriguez, co-founder and chief operating officer of Mielle Organics, said: “Mielle remains committed to leading the industry with purpose and impact, and guiding historically underserved communities. Impact on Black and Brown Communities. Expanding will be an even bigger focus in the coming years.”
“Monique, Melvin and their entire team have done an amazing job building Mielle Organics into the premier hair care brand loved by millions of black women. We look forward to helping Mielle Organics continue to succeed. I am happy to be able to do this.” A multicultural hair care business. “P&G Beauty’s role is to provide what the team at Mielle Organics needs to achieve their vision. This includes increased access to black and brown communities, investment in research and innovation, while ensuring that the core tenets of their success continue as they do today.”
“P&G Beauty is a best-in-class organization,” said Rodriguez. “We are excited that this partnership will bring additional resources and help Mielle continue to serve their amazing customers with rapid innovation and greater reach in the community.” I am.” “Melvin and I will continue to lead Miel with a focus on excellence, customer commitment and integrity that has been at the core of our brand since day one nearly nine years ago.”
More about Miel
The news concludes Mielle’s growing season. Over the past three years, Rodriguez has been able to secure her funding from her New Voices Fund for Women of Color, followed by her nine-figure investment from Berkshire Partners.
We also expanded our brand to Ulta Beauty last year.
