Today, P&G Beauty acquires Mielle Organics, best known for its textured hair care and other natural-based personal care products sold in stores such as Ulta and Target.
Mielle Organics will continue to operate as an independent subsidiary of P&G Beauty, led by co-founders Monique and Melvin Rodriguez as CEO and COO respectively.
The deal, which is pending regulatory approval, will make healthy hair products and services available to black women around the world, according to P&G.
Mielle Cares non-profit organization
Mielle Organics and P&G each donated $10 million to Mielle Cares. Mielle Cares is a non-profit organization dedicated to providing resources and support to advance education and economic opportunity in black and brown communities. P&G’s investment in Mielle Cares further expands its commitment to advancing gender and racial equality through award-winning platforms such as My Black is Beautiful and Widen the Screen.
This news concludes an impressive period of growth for Mielle Organics. Over the past three years, the founder has been able to secure funding from her New Her Voice for Women of Color fund and then her nine-figure investment from Berkshire Partners. to the company.
Mielle Organics Featured in Happi’s Indie Beauty Feature
Mielle Organics was founded in Merrillville, Indiana with “genuine intent unlike any other.” A woman with a healthcare background as a nurse has applied her own knowledge and innovation to create a product not found on the market. Monique Rodriguez’s ingredient experiments have resonated with tens of thousands of women, many of whom started asking to buy after seeing her homemade products on social media.
After 8 years and 11 product line expansions, Mielle Organics is the fastest growing Black-owned, female-led beauty brand.
Founder Monique Rodriguez is pictured in the center of Happi’s January 2023 cover.