During the coronavirus lockdown, many of our clients have been forced to figure things out for themselves when it comes to skincare. It’s been a long time since salons reopened, but skincare professionals are still on the rise when it comes to clients investing in professional-grade skincare for salon results. from home.
According to market analyst Klein, who named consumer spending on more expensive products as a key beauty trend this year, 75% of physicians who took the survey said their revenue from professional skin care products had increased. I got
And more than 80% say their spending per patient visit on specialty skin care products has increased. Traditional nail polish was also a major seller as consumers opted for quality products that were easy to use and remove at home.
The report also examines the resurgence of face-to-face professional aesthetic treatments. Kline said consumer spending on in-clinic aesthetic treatments, including b.ear toxin An increase of around 25% is expected in 2022. Body-focused treatments such as cellulite treatments and CoolSculpting are also expected to see significant growth this year.
Another important trend reported in the survey results is the increased focus on self-care rituals and safe, clean ingredients. Klein reports that this is leading the transformation of the beauty industry into wellness.
“Self-care categories, such as multicultural hair care and personal cleansing, are increasing and will continue to grow,” the report said.
“Consumers prefer health-conscious products, especially with the rise of soothing products designed to repair damaged or irritated skin, highlighting clean beauty. I have.”
What are the other key beauty trends for 2022?
1. Beauty retailers adapting to new consumer behavior
Klein predicts a quantum leap in beauty shopping, both in-store and online. – Stores that offer digital fitting services.
2. Beauty giant finds strength in sustainability transition
“Sustainability is gaining momentum heading into 2030,” says Klein. “While the movement found its foothold through small indie brands, it has now expanded to major international market players. L’Oreal, Henkel, Unilever, LVMH and Natura & Co are joining forces to create We have created a sustainability scoring system for our products so that consumers have clear, transparent and comparable environmental impact information based on science-based methodologies.”
3. Beauty brands are moving towards social and environmental justice
From supporting systems for black-owned beauty brands to shifting to products that promote animal welfare, Klein believes social justice will become more prevalent in the beauty industry in 2022.
4. Rising expectations from professional hair care consumers and stylists
According to Klein, consumers are now expecting more from hair care products, demanding product diversity and hair products with skin care ingredients. “Multicultural and textured hair care products are a rapidly growing category, but self-care products that focus on healing and maintaining hair are trending,” says Kiln.
Read Kline’s Beauty’s Brightest Trends Report for 2022.
What do you think of that report? Let us know your thoughts below.
