London–(business wire) — Technavio’s Latest Market Research Report on the Global Professional Hair Care Products Market It provides analysis on the most significant trends expected to impact the market outlook from 2017 to 2021. Technavio
Emerging trends are defined as factors that can have a significant impact on the market and contribute to its growth or decline.
Leading manufacturers in the global professional hair care products market have started investing in products and hair care treatments that are customized to the specific requirements of their customers. However, common problems such as dandruff, hair damage from sun exposure, and scalp damage are the reasons that keep the demand for hair care products around the world.
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According to Technavio’s research analysts, the top three emerging market trends driving the global professional hair care products market are:
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Evolving consumer expectations
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Growing demand for natural and organic professional hair care products
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multichannel marketing
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Evolving consumer expectations
Manufacturers, retailers, and other players in the global professional hair care products market are focused on helping expand the market by offering products and services that meet the evolving requirements of consumers around the world. I’m putting Consumers today want value-added products at reasonable prices. Natural, chemical-free hair colorants dominate the professional hair care product market. Highlights, splash lights, ombres and drab colors dominate the market.
According to Tamar Saha, Lead Analyst for Cosmetics and Toiletry Research at Technavio, “Hair care clinics are increasingly preferred by consumers around the world. Hair care specialists detect specific hair types and consumer needs before suggesting products. , are willing to pay for a premium product if it offers superior quality.Many consumers are willing to pay for haircuts, hair styling, hair coloring”
Growing demand for natural and organic professional hair care products
Revenue from natural and organic professional hair care products accounted for over 12% of market share in 2016.
The global professional hair care products market has several regulatory bodies that regulate the manufacture and sale of natural and organic products. Ecocert is the certification body for organic products, the Soil Association is a UK-based charitable certification body for organic products, and the National Science Foundation is a US-based government agency that supports research in non-medical science and engineering projects.
multichannel marketing
Omnichannel marketing or multichannel marketing is driven by multichannel shoppers. Multi-channel shoppers are those who shop through a variety of online and offline channels. Online shopping is facilitated by email, social media or smartphones. Offline marketing is done through specialty stores such as Nordstrom, Sephora, salons and spas. The ease with which a professional can purchase his hair care products through online media has also increased the popularity of online distribution channels.
“Many consumers prefer shopping convenience over brand loyalty. This means vendors need to ensure maximum product visibility through omnichannel marketing. Channel marketing helps vendors optimize their business and maximize revenue across different channels.For example, P&G’s Pantene Weather Program was launched in 2013 through multi-channel marketing techniques.” Tamar says.
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