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Anyone keen on scrolling through TikTok every day could write a book about every single product that went viral thanks to the app. It’s overflowing with skin care gems, and it seems like new products reach viral status on a daily basis. Consider getting a glimpse of one beauty product.
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1. This Glow Booster: ELF Cosmetics Halo Glow Liquid Filter
When BeautyTok (aka TikTok’s beauty community) discovered ELF Cosmetics Halo Glow Liquid Filter in the summer of 2022, they were completely blown away by how similar it was to the famous Charlotte Tilbury Hollywood Flawless Filter. At the time of writing, the hashtag #elfhaloglow has 19 million views and is counting on TikTok. Many of the videos confirm that both of the two self-proclaimed liquid face illuminators provide a beautiful, subtle glow to the skin, and the ELF iteration retails for $14. -less than half The price of a full size $46 Hollywood Flawless Filter. The full-coverage glow booster comes in 8 shades, ranging from very bright to ‘8’ deep.
2. This liquid cheek is “Rare Beauty Soft Pinch Liquid Blush”
Rare Beauty, the beauty brainchild of Selena Gomez, has received rave reviews since its fall 2020 debut. Her TikTok hashtag #rarebeautyblush has amassed more than 519 million views. In fact, many of the creators who have shared their experiences with this teak have noted how opaque it is, and usually warn viewers to only place it. 1 A little dot on each cheek. This TikTok favorite has 7 ‘radiant finish’ shades and 4 ‘matte finish’ shades, so there’s plenty of shade.
$23 at Sephora
3. This shimmery eyeshadow: Space Cowboy Urban Decay 24/7 Moondust Eyeshadow
TikTokers has cracked the code behind enhancing your eye makeup look. One product that seems to instantly give your eyes a shimmering glow is Urban Decay 24/7 Moondust Eyeshadow in ‘Space Cowboy’. #urbandecayspacecowboy currently has his 7.5 million views on his TikTok, with many of the videos submitted under this hashtag pointing to its eye-popping brilliance. A self-proclaimed “light champagne gold with a silver sheen,” the shadow gives off “shimmering, supercharged color that lasts up to 16 hours,” according to the brand.
$22 at Ulta
4. Bronzing Drops: Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops
TikTok loves self-tanning hacks, and recently TikTok users are loving Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops. This is a serum that claims to “protect against pollution and environmental stress” while giving skin a bronzed glow. With #drunkelephantbronzedrops hitting his 4.3 million views on the watch app, the creators showed us how to use them in a myriad of ways, including adding bronze-colored serums to your favorites. Moisturizer or use it to contour your face. It’s best to follow the brand’s directions and add a drop of D-Bronzi to your favorite oil, cream, or serum before applying it to your face, chest, or legs.
$36 at Sephora
5. This beauty tool that helps you blend powder-based products: Beauty Blender Power Pocket Puff
Even if you’re dealing with a setting powder or powder-based foundation, you can overdo it and look chalky. But when BeautyTok got their hands on the Beautyblender Power Pocket Puff, they were impressed with how the puff sets powder without fuss. It claims to “apply and fix,” and by its appearance in a TikTok video, the product supports that claim.
$15 for Ulta
6. Floral Body Cream: Sol de Janeiro Beija Flor Elasti Cream
At Reviewed, I personally understand the hype behind Sol de Janeiro Beija Flor Elasti Cream. Because I tested the body cream and fell in love with her strong floral aroma that could conveniently be used as a perfume. However, as to why TikTokers are so obsessed with this cream, many users have hypothesized that the floral scent of the cream smells like the popular Maison Francis Curquedic Jean Baccarat Rouge 540 Eau de Parfum. If you’ve tried this cream and are wondering if you actually like the smell, you can snag the 2.5 oz jar before grabbing the 8 oz jar.
From $22 at Sephora
7. This skin-tightening eye cream: Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener
Skincare results don’t come overnight, but TikTok user @trinidad1967 noticed wrinkles and creases appearing after putting what looked like a pea-sized amount of Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener under one of his eyes. It seemed to be gone. It disappears in an instant. Her demo Thanks to her video, this Eye Her cream has gone viral on her BeautyTok, and several other creators have taken advantage of the app to show off their results. As evidenced by a video on TikTok, the product appears to live up to its claim of “tightening, tightening and smoothing puffiness, fine lines and wrinkles under the eyes for a temporary effect.” The gel-based eye cream comes in 0.5 oz and 1 oz tubes.
From $24 on Ulta
8. Lip & Cheek Tint: Benefit Cosmetics Liquid Lip Blush & Cheek Tint
Benefit Cosmetics Liquid Lip Blush and Cheek Tint is another viral Tiktok product that I’ve been loving all round for the natural-looking flush it imparts on both cheeks and lips. Its hashtag companion, #benefitlipandblushtint, has 3.8 million views, with several creators pointing out that the product helps camouflage a tan (though, of course, the most flattering way so). This lip and cheek tint he can find in six different shades, allowing him to customize the faux sunkiss flash the way he sees fit.
$21 at Ulta
9. This creamy, lightweight concealer: NYX Bear With Me Hydrating Face & Body Concealer Serum
One of my favorite concealers on TikTok, which I happened to find at a drugstore, is the NYX Bare With Me Hydrating Face & Body Concealer Serum. But this is for good reason. Many of the app creators who tried this concealer in front of the camera boasted how radiant their skin looked after application. The medium-coverage concealer comes in 13 shades ranging from “fair” (light peach) to “deep” (dark brown). Most TikTok videos show its use under the eyes, but the brand claims it can also hide any remaining redness or pimples on the face.
$11 for Ulta
10. This Cooling Under Eye Balm: Rem Beauty Full Night Sleep Cooling Blurring Under Eye Balm
TikTok has a way to find under-eye products actually Work, and REM Beauty Full Night’s Sleep Cooling Blurring Under eye Balm seems to be the answer to making under-eyes look flawless. Afterwards, I observed that the skin under my eyes felt significantly more hydrated and looked smoother. It can also be used as a primer for
$22 at Ulta
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Prices were accurate at the time this article was published, but may change over time.