Industry Leader in Professional Hair Color Celebrates the Power of Hair Gloss and Its Best-Selling Shade EQ Gloss Collection with Hair Holiday
New York, August 2, 2022 /PRNewswire/ — America’s #1 professional hair brand* and a pioneer in professional hair care and color since 1960, Redken officially celebrates the self-identity, creativity, expression and confidence that vibrant hair color brings. To celebrate. Redken, which launched its ever-popular Shades EQ Gloss in 1980 (now the #1 semi-permanent shade in the US), celebrated its annual National Hair Gloss Day. August 3rd Raise awareness of the benefits of Redken’s Shades EQ Hair Gloss Salon Services and celebrate the power of healthy colored hair created by professionals and loved by consumers.
Kicking off the first National Hair Gloss Day, Redken is thrilled to shine a spotlight on its revolutionary Shades EQ Gloss service. Gloss service is backed by an expert and her Shades EQ Gloss. This is a professional-only product featuring innovative formulas backed by science and formulated by professionals. At the root of beautiful, healthy hair is a partnership with a hair expert who knows what’s best for your mane, from color and cut to ongoing maintenance. In fact, in an industry flooded with new trends and products, Redken Shades EQ Gloss is the hair gloss of choice for over 400,000 of her professional stylists, leaving clients with beautiful, healthy hair, personalized easily create professional results.
“I am thrilled to launch Redken Hair Gloss Day to highlight the power of Shays EQ Gloss services. To celebrate the Redken team who have been working on creating the Shays EQ gloss that is! candy gevert, Redken General Manager. “After years of incredible color creation and well-deserved hype, we’re introducing this new hair holiday to what exactly hair gloss is and why it’s a crucial step in achieving healthy hair. We are excited to use this as an opportunity to educate consumers about
With Redken Shades EQ Gloss Service, you’ll have refreshed color and healthier looking hair in just 20 minutes. Get healthier looking and feeling hair, ultimate shine, and refreshing color with the Redken Shades EQ Gloss service faster than most nail polishes. This professional hair gloss service is offered at the salon and provides a subtle touch of color while keeping your hair super shiny. Gloss can be used to tone brassy hair, correct color, or add dimension to color.
Professional stylists can easily create customized colors with Redken Shades EQ Gloss, so this service offers beautiful shades to suit each client’s taste. Redken Shades EQ Gloss Service is the perfect way to enjoy new colors without commitment. As a type of semi-permanent hair color, results last 4-6 weeks, so the hair gloss service is a great way to try out new shades. For those who don’t intend to change their color and just want their hair to look and feel healthier, Shade EQ Gloss is available in a clear shade to add shine and condition to your hair without changing its shade. . The Shades EQ gloss family offers salon professionals over 100 shades so you can achieve perfect results with the Shades EQ gloss service.
Redken Shades EQ Gloss is unlike any other hair gloss on the market. Think of it as a conditioner, a hair color that delivers fast, professional color results. The ammonia-free formula allows you to relax and enjoy your gloss service without the overpowering smell of color. This formula is also infused with amino acids to help condition your hair and give it a super shiny look.
“As a colorist, I always service my clients with Shades EQ gloss because it is so versatile! It’s perfect for.” Tracy Cunningham, celebrity hairstylist and Redken brand ambassador. “Redken Shades EQ Gloss is my favorite hair gloss. It’s easy to use and allows me to create personalized colors for each client, so I always leave my chair happy with beautiful, healthy hair.”
In honor of Redken Hair Gloss Day, Redken and Maybelline have teamed up to give away 3 consumers each with prize packs including: $200 Amex Card for Hair Gloss Service, ABC Intensive Treatment, Color Extend Magnetics, Maybelline Lifter Gloss Quartz 5 Colors $50Enter here for your chance to win. Sweepstakes valid from 8/1-8/31.
Join us for this National Hair Gloss Day. Visit Redken.com to find out more about Shades EQ and find a salon near you with Redken’s Salon Finder feature.
*Based on the 2021 edition of Klein’s Salon Hair Care Global Series of brands selling shampoos, conditioners, hair coloring, hair styling and hair texturizing products.
About Redken 5th Avenue NYC
For over 60 years, Redken has been a leader in the professional salon industry, helping professionals and consumers confidently achieve healthy hair transformations.Founded by Paula Kent, a woman who believed in the power of science, Redken was the first company to take a scientific approach to hair defined as the right balance of protein and moisture and supported by an acidic pH. very day.All Redken products are made with the highest quality ingredients and tested by salon professionals to ensure maximum effectiveness for all hair types and textures and all hair needs. new york cityRedken supports salon professionals’ expertise with principles-based education, cutting-edge technology rooted in protein science, and a product portfolio that includes Shades EQ, the #1 semi-permanent hair color on the market. , for maximum versatility and flexibility. For all hair types and hair types.
For more information, visit Redken.com or Instagram.com/Redken.
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