“At Redken, hairdressing is our passion, and we believe in the power of salons and the sense of community they bring to both hairstylists and clients,” he said. Shane Wolf, Global President of L’Oréal’s Professional Products Division. “We knew we needed to share this message of hope, not just in our community, but to anyone experiencing bullying who might find a place in this industry. Partnering with the It Gets Better Project to spread the message helps support millions of young people around the world.”
Together, Redken and It Gets Better are advancing LGBTQ+ inclusion practices in the beauty industry and inspiring consumer alliances while making everyone feel safe, authentic and empowered in the beauty industry. Embark on a mission to spread the message. Redken earns salon professional training certification with It Gets Better’s unique educational module. This makes the salon her Redken Certified Safe Space Salon, welcoming both clients and stylists with empathy and understanding into a space that positively impacts their journey.
As part of the Hairdressers United program, Redken invites stylists to share their personal stories on social media and encourages others to do so by tagging them with #ItGetsBetter and #RedkenHairdressersUnited.
As Redken launches this new partnership with It Gets Better, the brand continues to expand its efforts with the organization to educate both stylists and consumers to join them in their global mission of inclusivity and community. Excited to inspire. Consumers can learn more about this exciting initiative and what they can do to support the cause at redken.com/hairdressersunited.
*Based on the 2021 edition of Klein’s Salon Hair Care Global Series of brands selling shampoos, conditioners, hair coloring, hair styling and hair texturizing products.
About Redken 5th Avenue NYC
For over 60 years, Redken has been a leader in the professional salon industry, helping professionals and consumers confidently achieve healthy hair transformations.Founded by Paula Kent, a woman who believed in the power of science, Redken was the first company to take a scientific approach to hair defined as the right balance of protein and moisture and supported by an acidic pH. very day.All Redken products are made with the highest quality ingredients and tested by salon professionals to ensure maximum effectiveness for all hair types and textures and all hair needs. new york cityRedken supports salon professionals’ expertise with principles-based education, cutting-edge technology rooted in protein science, and a product portfolio that includes Shades EQ, the #1 semi-permanent hair color on the market. , for maximum versatility and flexibility. For all hair types and hair types.
For more information, visit Redken.com or Instagram.com/Redken.
About the IT GETS BETTER Project
The It Gets Better Project is a 501(c)3 non-profit organization that seeks to uplift, empower and connect LGBTQ+ youth around the world. Created in 2010 as one of the most successful viral campaigns in YouTube’s history, the It Gets Better Project leverages the power of media to reach millions of people each year, helping to Providing vital support and hope to LGBTQ+ youth. The project has expanded its origins in storytelling and media, including educational resources through It Gets Better EDU, and reaching 18 countries outside the United States through It Gets Better Global.
A project supported by the president Joe Bidenformer president barack obamaformer Secretary of State Hillary Clintonwith many celebrities, including Kelly Clarkson, Gabriel Union, Zachary QuintoMj Rodriguez, Josie Torta, and Gigi Gorgeous. Over 750,000 people have taken It Gets Better pledges to share a message of hope and speak out against intolerance. For more information, please visit www.itgetsbetter.org. Also join his TikTok, Instagram and Twitter conversations at @ItGetsBetter. Facebook.com/ItGetsBetterProject; YouTube.com/ItGetsBetterProject.
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