what? Professional hair care brand Redken, owned by L’Oréal, has partnered with the nonprofit It Gets Better to launch a new initiative to support the LGBTQ+ and hairdresser communities.
detail The initiative, named Hairdressers United: Stand Together Against Bullying, was launched during Pride Month and aims to educate and advance hairdressing as a welcoming environment for the LGBTQ+ community in the beauty industry.
The press release states, “The brand is now working with hair professionals to make salons safe places for LGBTQ+ people and a haven for all hairdressers to find community and purpose. We’re taking dedication to a new level. Through our brand partnership with It Gets Better, Redken is energizing a family of over one million salon professionals to inspire others to explore the barber profession that makes them feel at home. I urge you.”
Why? Redken and It Gets Better advance LGBTQ+ inclusion practices in the beauty industry, inspire consumer alliances, and make everyone feel safe, authentic, and empowered in the beauty industry. We aim to spread the message that it is possible.
Shane Wolfe, Global President, Professional Products, L’Oreal, said:
“We knew we had to share this message of hope, not just with our community, but with anyone who has experienced bullying and who might find a place in this industry. Partnering with the It Gets Better Project to spread that message helps millions of young people around the world.”