Goldwell, a German brand specializing in professional hair color, care and styling products, has relaunched its Dualsenses and StyleSign lines to introduce professional care and styling products. To develop the new design, brand owner Kao Group hired global consulting firm Brandimage.
With high-performance formulas and new technology, Dualsenses and StyleSign are designed to work together. The new Dualsenses and StyleSign products with built-in color protection will work with any Goldwell color you received at the salon.
A new and contemporary design has been developed by Brandimage to convey the new synergy of the care and styling lines through packaging.
With its minimalist, modern form and the same color coding, the lines are now complementary. The new design plays with color reversal: Dominant White Matte enhances the cosmetic look of the hair care line, while metallic colors bring an urban modern touch to the styling line.
Dualsenses packaging combines timeless elegance with innovative professional salon product formulations. The contrast between the brightness of the white matte and the color metallic typography underscores the energy and modernity of the new line.
The new design of the StyleSign package is underscored by its minimalist inspiration, demonstrating modernity and high performance. A clear, structured layout and unique color coding make it easy to orient between and within the various sublines.