Dermatology-inspired R+F Hair Care Offers New Opportunities for Brands
San Francisco, November 1, 2022 /PRNewswire/ — Rodan + Fields is a leading skincare brand, Stanford– Trained dermatologist Dr. Katie Rodin and Dr. Cassie Fields, announced the launch of Milestone by expanding the category to hair care. Developed with more than 30 years of Rodan + Fields expertise and a deep understanding of dermatology-based skincare, this collection takes a scalp-first approach, clinically tested and highly innovative. Delivering results immediately and over time.The introduction into the hair category represents a significant opportunity for Rodan + Fields and its independent consultants to empower entrepreneurs and deliver tangible results to their customers. increase.
“We are excited to apply our dermatology expertise to the new category of hair care, enabling us to meet the needs of more customers with innovations that deliver real, tangible results. Katie RodinCo-founder of Rodan + Fields. “We believe we have an opportunity to change more lives and help people live more confident lives through groundbreaking innovation and strong entrepreneurial products. Cassie FieldsCo-founder of Rodan + Fields.
Healthy hair requires a healthy scalp and care that goes beyond the surface. The R+F Hair Care Collection takes a scalp-first approach, delivering the right ingredients in the right formula in the right order to truly get to the root cause and give your scalp the energy it needs for a healthier you. Targeted and strong, instantly from roots to ends, and over time for beautiful hair. Each carefully blended formula contains high-quality clinically-tested skin and hair care ingredients to nourish roots, repair damage, protect color, and promote long-term health. Precisely blended in the right order to support your hair. , amino acids and silk peptides protect color, repair damage and nourish hair roots. R+F Hair Care will be launched in eight products, including two regimens, Smooth+ and Volume+, and two styling treatments.
“We are energized by the launch of R+F Hair Care and the meaningful opportunities it brings to our business.” Dimitri Hallos, Chief Executive Officer + President of Rodan + Fields. “Based on our founder’s vision, Dr. Katie Rodin and Dr. Cassie Fields, we are excited to partner with the consultant community to create the next chapter of growth and, importantly, to change more lives. “
In developing the collection, R+F collaborated with hair care professionals, including professional hair stylists, Bridget BragerBridget shares R+F’s vision, helping people feel more confident, and has worked with R+F’s team of experts on everything from the past two years to the R&D team. Berkeley, California We discuss concepts and formulas and share her expertise from scents to packaging. Most recently, Bridget served as Creative Her Director on a campaign shoot and will serve as an educator for the R+F community, along with the launch of R+F Hair Care.
“We are proud to partner with Rodan + Fields. Katie Rodin and Dr. Cassie Fields And what an incredible business they’ve built to give everyone access to products that really work and provide entrepreneurial opportunities for beauty enthusiasts like me.” Bridget BragerRodan + Fields Cosmetologist Partner.
All products will be available November 1st Through independent Rodan + Fields consultants and on the Rodan + Fields website, rodanandfields.com.
About Rodan + Fields
Rodan + Fields was founded in 2002 by Stanford University-trained dermatologists Katie Rodan, PhD, and Kathy Fields, PhD, with a mission to deliver dermatology-inspired skincare and life-changing entrepreneurship. was founded with Rodan + Fields is the #1 dermatologist-founded premium skin care brand in North America in 2021* and the #1 premium skin care regimen brand in the U.S. for four consecutive years (2018-2021)**. Rodan + Fields is proud of our regimen-based skin care and award-winning innovations, our strong direct sales business model and our global community of independent consultants. Products are available through R+F Independent Consultants or on the Rodan + Fields website at Rodanandfields.com.
*Source Euromonitor International Limited. Beauty and Personal Care 2022 Edition, his RSP terms for retail prices. All channels, premium skincare.
**Source Euromonitor International Limited. Beauty & Personal Care 2022 edition. All channels; premium skincare regimens include sets and kits. Retail Price RSP Terms. Source: Rodan + Fields
almost Bridget Brager
Bridget Brager am Los Angelesbased hair stylist.She got her start in new york city She has built a career in hair styling for fashion week shows, editorial shoots, high-profile red carpet events, and advertising campaigns. In 2011 Bridget moved to Los Angeles Where she continues to excel in the celebrity world she works on Hollywood’s First class woman. Her work has been featured in publications and major advertising campaigns. In 2020, Bridget collaborated with Rodan + Fields to develop a new hair care line. A longtime fan of the brand, she spent two years working with the team to perfect this new category of products for direct sellers. From key ingredients, packaging, and content, she’s been creative at every step of the process. About the launch of this science-backed hair care line. As a Rodan + Fields Hairstylist Partner, Bridget has gone from educating the R+F consultant community, to representing the brand in the media, to providing the best hair for celebrity clients using the Rodan + Fields hair care line. He has been an important advisor on all aspects of Red from her carpets, photo shoots and everyday life.
Source: Rodan + Fields