There are now platforms where salons can offer potential and existing consumers the opportunity to find, review, consult and ultimately purchase hair care from professionals. All of this is done online using social media platforms.
The #KerastaseAtHome platform has been a success and is very well received by the brand’s salon partners. The social commerce model offers consumers the convenience of an online experience without removing the personalization and human element of the conversation between salons and hair experts. Globally, this is a rapidly growing vehicle for brands to reach the end consumer, and Kerastase was the first to bring it to India’s Lux salon industry on this scale.
Partnering only with the country’s most luxurious salons, the Luxury Professional Hair Care brand has been offering Indian consumers a personalized and luxurious hair care experience for over a decade. The brand offers hair rituals and home care products at over 350 salons in 30 cities including Mumbai, NCR, Bangalore, Kolkata, Chennai, Ahmedabad, Pune, Hyderabad, Chandigarh and Lucknow.
“Being where the consumer is is important for any brand, and even more so in today’s scenario! In order for our partner salons to stay ahead of the curve and serve them better, we need an online buying platform. In 2020, we launched our social commerce platform to enable our salon partners to grow their consumer base through digital activation and hyper-local media advertising. We will continue to enhance our social commerce with improved features and simplified back-end management system so that you can accelerate your business,” said Rachit Mathur, GM of Kerastase India.
In light of the challenging conditions brought on by the 2020 global pandemic, Kérastase launched the pioneering SoComm By launching the platform, we have created opportunities for our salon partners. delivered to their doorstep. This year he continues to promote the SoComm platform, while at the same time promoting “sampling” by offering two complimentary Kerastase sample sachets with each order. This way you can experience more of Keratase’s products.
