– Acquisition expands SalonCentric Canada –
montreal, January 10, 2023 /CNW Terbek/ – L’Oreal Canada Today we announced SalonCentric Canada, a subsidiary of L’Oréal. Canadaacquired all assets of Alternative Beauty Services LTD CanadaAlternative Beauty Services LTD is a full service, privately owned distributor currently headquartered in Ontario.
With the acquisition of these assets, Salon Centric, L’Oréal’s professional salon distribution business, will Ontario the state of CanadaWith 8 professional-only stores, 18 sales representatives and 50 employees in our headquarters and support departments, Alternative Beauty Services LTD is one of the world’s leading distributors of professional products. Ontario.
“L’Oreal Canada’s The Professional Products division has always been committed to serving our 100,000 stylists across the country in the best possible way,” said An Verhulst-Santos, President and CEO of L’Oréal. Canada“Today, as digitization, e-commerce, and the rise of independent stylists transform the industry, so must our model. Canada Meet the evolving needs of all stylists and salons and become the industry’s ultimate destination for the best products and services. ”
“We are delighted to welcome Alternative Beauty Services LTD to the SalonCentric family. Bertrand Fontaine, President of SalonCentric North America. “Our commitment to the professional salon industry, and in particular to providing salons and stylists with superior customer service, provides stylists and salon owners with everything they need to grow their business and become even more successful. Aligned with SalonCentric’s strong values of being a digital innovation that inspires and supports stylists, and provides business-building tools that help stylists maximize their time and be more efficient. It’s a great brand and product.”
“We are very excited about this partnership with SalonCentric,” he said. Tony Marinaccio, President of Alternative Beauty Services LTD. “To be the best distributor of beauty products in the United States, you have to adapt to the needs of the market and truly offer quality brands and services that meet the needs of beauty professionals. This partnership allows us to continue doing the great work we have been doing while being a modern distributor that adapts to the ever-changing needs of the professional beauty industry today and tomorrow.”
Alternative Beauty Services LTD was founded in May 2004 by Marinaccio. Sean Coyle I joined the team in August 2004. Both have her 30+ years of experience in the professional beauty industry and have successfully built a philosophy of excellent customer service and education. Building on this foundation, combined with the quality product, education, digital, and business-building support SalonCentric brings to this partnership, provides the support Canadian stylists and salons need to grow their business in an ever-evolving marketplace. and tools. .
About L’Oreal Canada
loreal Canada is a subsidiary of the L’Oréal Group, the world’s leading beauty company managing 40 iconic beauty brands.original montreal Since its founding in 1958, L’Oréal has Canada It operates headquarters, factories and distribution centers and employs more than 1,450 people from 70 countries. Products are available through all distribution channels including hair salons, department stores, mass retailers, pharmacies, medispas and e-commerce.loreal Canada’s A commitment to growth is generated through sustainable innovation and driven by L’Oréal for the Future’s ambition to demonstrate sustainable development across the Group’s value chain. The subsidiary also actively supports L’Oréal Foundation programs such as L’Oréal-UNESCO for Women in Science and Beauty for a Better Life.
About Salon Centric
Headquartered in Salon Centric St. Petersburg, Floridais a leading national distributor of salon specialty products in the United States, created by L’Oréal. united states of america In 2008, SalonCentric has over 400 sales consultants, 585 SalonCentric stores and 260 state RDA stores. SalonCentric’s vision is to inspire the beauty community and make the world more colorful. Brands distributed by SalonCentric include AIIR, Alterna, Amika, Artistic, Ashtae, Authentic Beauty Concept, Colortrak, BaByliss, Bioelements, Bio Ionic, Biolage, BosleyMD, Design Essentials, Design.ME, Dermalogica, Framar, Grande, Hempz, IGK, Joico, K18, Kenra Professional, Keratin Complex, Lanza, L’Oreal Professional, Marcella EllisMatrix, Mizani, Moroccanoil, Olaplex, Pravana, Product Club, Prolific, Pulp Riot, Purelogy, Redken 5th Avenue NYC, Sam Villa, Sexy Hair, Surface, Verb and many other luxury brands. For more information, see: www.saloncentric.com.
SOURCE L’Oreal Canada Inc.
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