UK-based cosmetics and skincare brand Revolution Beauty has appointed Sara Staniford as President of Revolution Beauty USA.
Previously, Staniford was Group Retail Director at Revolution Beauty London, where he launched five new categories within Revolution Beauty’s product portfolio. She plans to expand on these initiatives in her new role at the company.
“It is a great honor to be appointed President of Revolution Beauty USA.” I am very confident in Revolution Beauty’s growth trajectory in the U.S. under my leadership, including the innovation of the brand and continued retail expansion.”
With over 17 years of experience in the beauty industry, Staniford has previously held executive positions with global brands such as L’Oréal, NYX Cosmetics and Bobby Brown. Mr. Staniford’s extensive experience in the cosmetics industry will equip the company for continued success, from securing new global retail partners to doubling sales and profitability. In her new role as President of Revolution USA, Staniford will lead the U.S. business and ensure successful growth with her current retail partners.