Previously Group Retail Director at Revolution Beauty London, Staniford launched five new categories within Revolution Beauty’s product portfolio and will expand on these initiatives in her new role with the company.
With over 17 years of experience in the beauty industry, Staniford has previously held executive positions with global brands such as L’Oréal, NYX Cosmetics and Bobby Brown. Staniford’s extensive experience in the cosmetics industry will equip the company for continued success, from securing a number of new global retail partners to doubling sales and profitability. In her new role as President of Revolution USA, Staniford will lead the U.S. business and ensure successful growth with her current retail partners.
“It is a great honor to accept the role of President of Revolution Beauty USA,” said Staniford. “Having been part of the team since 2020, it has been incredible to see the amount of growth the brand has achieved during my tenure. I am very confident in Revolution Beauty’s growth trajectory in the United States under the hood.”
Adam Mint, founder and CEO of Revolution Beauty Group, stepped down in November 2022 amid an audit.