Highlighting the company’s impressive growth within a dynamic category over the last year and how the brand is reimagining the category for the future
newark, new jersey, January 12, 2023 /PR Newswire/ — scotch porter, an award-winning grooming and wellness brand committed to providing solutions to the problems men face every day through the development of clean, affordable, non-toxic products, today announced the launch of IRI Worldwide. announced that it has been recognized as the fastest growing men’s grooming brand in the United States. US beard and hair care market. Brand growth of over 70% last year in the U.S. Multiple Outlet (MULO) channel reflects consumer demand for clean, affordable grooming solutions and Scotch Porter’s strong growth strategy is driven by a deep understanding of consumers and theirs. evidence that is rooted in Need – The company was able to meet this demand in retail.
“We are very pleased to see our growth recognized in the market. The understanding of men’s grooming is shifting from a traditional focus on shaving and hygiene to a more purposeful approach to holistic health.” We are seeing it spread.” Said Calvin QualisCEO and Founder of Scotch Porter“A recent brand survey reported that 69% of black men are looking for brands that have a positive impact on their communities. , advocating for a new definition of consumer-masculinity and what it means to be a man in today’s society. We share the value of supporting people and people around us.
of September 2022the brand introduced the Scotch Porter Impact Fund, $240,000 of products and grants to community impact organizations in the areas of education and training, entrepreneurship, and recidivism. Committed to giving men the tools they need to transform their lives, Scotch Her Porter continues to grow and reach even more consumers by expanding its product line and entering new product categories. I plan to reach out. This year welcomes the expected introduction of the brand’s body care portfolio. Scotch Porter also plans to accelerate customer accessibility through continued retail expansion in food/drug/mass nationwide.
“There is a rapidly growing need for grooming brands that not only offer clean, non-toxic solutions to the everyday concerns of multicultural men, but also emphasize self-care and self-improvement practices for all men.” Said Christian ChopraScotch Porter President“As consumer behavior continues to evolve, Scotch Porter is at the forefront of meeting this demand. We continue to scale rapidly.”
Last year, Scotch Porter achieved some exciting milestones that set it apart from traditional men’s personal care brands and fuel its future growth. The brand achieves the highest index in BIPOC shoppers while also increasing distribution in retail outlets, achieving his triple-digit growth on Amazon, exponentially serving more customers than ever before. It offers.
For more information, visit www.scotchporter.com and follow the brand on Instagram/Twitter (@scotchporter) and Facebook (scotchporter).
About Scotch Porter
Scotch Porter develops multi-functional products that enhance a man’s daily experience to benefit hair, skin and body from key ingredients such as kale protein, biotin liposomes and pomegranate enzymes. It’s the same spirit that drives Scotch Porter to continue to create clean, wholesome grooming and wellness products. Solutions to real problems men face every day.
Media Contact:
Kayla Lawrence, Kayla@whitpr.com, 908.943.7014
Drina Whitfield, Dreena@whitpr.com908.588.2602
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