Back to black (and white): Sephora reopens its UK stores for the first time in almost 18 years. … [+]
After only 18 years, French beauty and skincare retailer Sephora will finally welcome customers again in the UK this spring.
After launching its UK website last October, Sephora has confirmed the opening of its London flagship store at Westfield London Mall in White City, West London.
The retailer offers a wide range of products ranging from makeup to fragrances, skin care, hair care and wellness and more than 140 brands including Drunk Elephant, Summer Fridays to Fenty, and Sephora UK exclusive names such as Mario’s makeup.
The store will also feature a “Grand Beauty Hub,” which the business said will “provide customers with memorable experiences as they explore makeup, skincare, haircare, fragrance, body and personalized gifts.” .
If all goes according to plan, the new store is expected to open in March of this year.
Sephora infamous for exiting the UK in May 2005 after opening just six stores, its first in 2000 in the massive suburban Bluewater shopping center on the outskirts of London. Last time it competed against established players as it closed its UK operations.
Rumors in 2019 that Sephora would open a store in the Westfield London shopping center did not materialize, but Sephora will acquire e-beauty retailer FeelUnique for $147 million in 2021, paving the way for its return to the UK. opened.
In October 2022 Sephora switched domains from FeelUnique to Sephora.co.uk.
Sephora UK Store Returns
“Sephora has transformed the beauty experience for customers around the world and we are delighted to bring an inspiring in-store environment to London, home to some of the world’s most demanding beauty fans,” said Silvie, President, Sephora Europe, Middle East. Morrow said.
“We know London’s youthful and creative atmosphere is one of the best places in the world to showcase some of the innovations that will make Sephora experiences even more special in the future. increase.”
The UK is also one of Europe’s three major cosmetics consumption markets, after France and Germany.
The Westfield London Mall will be Sephora’s first flagship store in the UK. (photo courtesy … [+]
The sector is currently dominated by two high-street competitors, Walgreens-owned giant Boots and rival Superdrug.
Apparel Sakigake Next – Bought Marie Claire Fabled from Ocado in 2019, the beauty format has also diversified into beauty halls, launching many stores above and below the UK, mostly in the spaces vacated by the collapsed department store chain Debenhams.
Harrods has opened five beauty stores, including the recently opened H-Beauty in Gateshead’s Metro Center. Meanwhile, Frasers Group’s Flannels plans to open up to 10 beauty edit concept spaces in key locations across the region by 2025.
Sephora London Spring Launch
Sephora UK Managing Director Sarah Boyd said:
“After launching our app with sephora.co.uk last fall with great success, we were inundated with questions about our plans to open a store. Creator of multi-category, multi-experience prestige beauty retail. As, we are excited to bring to London a store that aims to meet the needs of every beauty occasion.Our passionate, hand-picked cast members welcome all customers and create a vibrant, We welcome you to a diverse and inclusive environment.
Earlier this month, Sephora owner LVMH rearranged its management team when the Forbes-ranked world’s richest man made the latest move to plan his succession.
Luxury billionaire Bernard Arnault appointed his daughter Delphine to run Christian Dior, one of the leading brands in the $410 billion luxury conglomerate, as part of a restructuring.
Chairman and CEO Bernard Arnault also named Louis Vuitton’s new boss, with Pietro Beccari, who has been in charge of Dior since 2018, coming next month to replace long-time CEO of Louis Vuitton, Michael. He took over as Burke’s successor.
