Sexy Hair and STMNT Hair Care at Allure Retail Stores

Allure’s experiential retail store on Lafayette Street in New York City is making headlines as face-to-face beauty retail is experiencing a resurgence. Beauty consumers with a burning desire to experience products first-hand can check out his curated selection of over 300 beauty products spanning makeup, hair care and skin care. The list of 150 brands includes SexyHair and his STMNT, two of Henkel’s professional hair care brands.

Happi spoke with Caleb Folterman, general manager of Sexy Hair/Henkel Professional, to learn more about the magazine’s venture with its brick-and-mortar destination.

HAPPI: What do you expect from both brands from your experience at the Allure store?
Caleb Folterman: Big SexyHair Spray & Play Volumizing Hairspray has won more Allure Awards than any other SexyHair product in its category. We see our listing on the Allure store as a great opportunity to showcase our iconic products in the renowned media outlet’s latest undertaking, providing more access and exposure to our beauty-savvy customers. . As for the STMNT brand, we are seeing positive growth beyond our expectations even after launching the brand during the pandemic. He sees the Allure store as another opportunity for him to increase brand awareness and give customers the chance to experience first-hand how great their products are.

What makes HAPPI: Big SexyHair Spray & Play Volumizing Hairspray a great product?
Foltermann: As mentioned, Big SexyHair Spray & Play Volumizing Hairspray has won more Allure Awards than other SexyHair products in this category, and that speaks for itself. and has some of the strongest claims on the market when it comes to finishing sprays, including holding up to 120 hours – that’s 5 days!

HAPPI: What makes STMNT’s all-in-one cleanser special?

Foltermann: STMNT’s All-In-One Cleanser is unique in that it cleans everything. So it’s perfect for anyone who wants to keep things simple in the shower while still smelling great.

HAPPI: Consumers are now very receptive to the online shopping experience since the pandemic shutdown, but do you see potential demand for in-person experiences now? The future of retail for professional hair care products what do you think will happen
Foltermann: I think people are desperate to walk into a store and try a product again. We know our beauty-savvy customers love to smell and test product performance in stores before buying. We are confident that sales of professional hair care will increase in the coming months as we begin to return to our pre-pandemic routines.