Jaspreet Sandhu, 18, grew up with curly black hair, or, as her parents called it, “unkempt.” Her mom, who usually wears her hair curly in braids, told Ms. Jaspreet to braid her hair every day to keep it looking “neat”. She wanted Jaspreet to let her hair down when she turned 14. Her parents said she could do as long as she straightened her hair permanently. Her family has emphasized how beautiful she looks with it, but during her final keratin treatment in 2020, her hair became brittle and started falling out in big clumps. Scared, Jaspreet started experimenting with her curly hair care routine. A few weeks later, she saw her own hair in her mirror and fell in love with her curls for the first time in her life.
“My family asks me why I changed my hair when it used to look so good,” Sandhu said. increase.”
Like Sandhu, many South Asian women are embracing curly hair these days. Frizzy hair is defined as hair that has a slight curl or curl when wet. About 60% of the world has curly and wavy hair, and about 85% of Indians do, but a 2019 survey found that 87% of Indians have long straight hair rather than short curly hair. He says he likes hair. However, a 2020 article reported a 50% increase in Google searches for “how to make hair curly” and a 350% increase in Google searches for “shoulder-length curly hair.” Recently, her Google searches for “how to get wavy hair men” have skyrocketed. Actors like Poorna Jagannathan and Taapsee Pannu have their hair curled up in movies and shows like: delhi berry When rummyWhen manmarziyan, Each. So why did curly hair come to be seen as unattractive, and why are South Asians now reclaiming their natural hair?