Starco Brands announced Thursday a definitive agreement to acquire hypoallergenic fragrance maker Skylar.
Founded in 2017 by Taiwanese-American Cat Chen, Skylar has pioneered the clean fragrance space by challenging the industry’s generous disclosure requirements by adopting a strict ingredient policy that is 100% transparent. recognized as. Best of all, Skylar products are 100% vegan, cruelty-free, hypoallergenic, free of toxic chemicals, and made with sustainable ingredients.
Under the terms of the deal, Skylar will operate as a separate business unit within Starco Brands and will continue to be led by Chen.
“We are thrilled to welcome Skylar to the Starco Brands family. Cat Chen and her team create innovative, clean, beautiful, premium, incredibly fragrant and recyclable fragrances. We’ve done an amazing job of pioneering and building our brand, which just wasn’t possible just a few years ago.With our strong retail, DTC and subscription business, we’re working with Cat and her team to bring Skylar to the next and look forward to building the next industry power brand.” ‘Founder and CEO.
“At Starco Brands, we invent and commercialize products that change behavior and inspire excitement. With strong partners like and Nordstrom by our side, we know Skylar works well and is positioned as the future of fragrance.”
Starco Brands has been on the road to inventing and acquiring behavior-changing technologies and brands. The company recently acquired Art of Sport, an athlete-inspired personal care brand co-founded by Kobe Bryant in September 2022.
Prior to that, in December 2021, Starco Brands announced that global artist Cardi B.
The company’s other brands include Breathe, the first air-powered aerosol cleaning line ever to meet the Environmental Protection Agency’s Safer Choice criteria, and the first air-powered luxury theater popcorn flavor to go to the movies. There’s Winona Popcorn Spray to bring home that kind of experience.
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