We’re thrilled to land on this spot during one of the year’s most high-profile sporting events.
New York (PRWEB)
January 25, 2017
It’s a 10 Haircare, the favorite hair care brand with salon professionals and clients around the world, announced that its first Super Bowl commercial will air on Sunday, February 5 at Super Bowl LI. . Ads take the coveted spot in this milestone 51st match-up, and the commercials in the game take his break to the next level.
Owned by renowned hair stylist and entrepreneur Carolyn Aronson, It’s a 10 Haircare was the first privately owned professional haircare company to secure a primetime Super Bowl advertising spot. At the same time, Carolyn and her husband Jeff Aronson are the first and only couple to launch two of her Super Bowl ads independently of each other, for their respective companies. Cash4Gold founder and former CEO Jeff Aronson said that in 2009 he aired the brand’s infamous Super Bowl commercial featuring MC Hammer and Ed McMahon. The spot was him one of the top 10 most remembered Super Bowl ads, according to Nielsen IAG data. She was named by AdAge as the ad that “generates her greatest ROI in the Super Bowl.”
The commercial creatively showcases It’s a 10 Haircare’s core philosophy and promotes expansion into the men’s hair care category. The brand is now launching a new ‘He’s a 10’ collection. This is a high performance grooming line of multitasking products that deliver instant results.
Carolyn Aronson, Founder and CEO of It’s a 10 Haircare, said: “There’s no better way to reach a captivated audience of men and women at the same time, not to mention hair stylists and barbers. At It’s a 10 Haircare, our products are for all hair types. It is responsive and immediately produces miracle results that exceed industry standards and consumer expectations, and we can’t wait to see the world do the same with this commercial.”
It’s a 10 Haircare leveraged the expertise of Havas Edge and Hungry Man Productions, the dream team responsible for some of the most memorable Super Bowl ads for companies like GoDaddy, Anheuser-Busch and Cash4Gold, to bring the commercial to life. I made it. The spot will be directed by Oscar-nominated Brian Buckley, who the New York Times called “The King of the Super Bowl.”
For media opportunities and interview requests with Carolyn Aronson, please contact Itsa10(at)5wpr(dot)com.
About It’s a 10 Hair Care:
It’s a 10 Haircare is an established professional hair care line offering superior multi-purpose products through salons and beauty stores around the world. As one of the only women-owned professional hair care brands in the world, It’s a 10 Haircare is dedicated to providing our customers with the best hair experience possible. It’s a 10 Haircare collection includes an excellent 10-in-1 multi-purpose product, complete and she’s simplified into one unique line of solutions for every conceivable hair care need. offers.
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