reality show big boss
The hair care brand “TRESemmé” has collaborated with the reality show “Bigg Boss” for three years in a row and achieved a hat trick.
16 in progressth In the season, the brand collaborates as a sponsor of Powered by. The brand stood out at the Bigg Boss House with a contextual collaboration in the form of a hair styling partner for Season 14. This will be followed by a life-sized mirror in the restroom for Season 15.
Again this year, audiences will be able to see TRESemmé integrated into the lead role of BB House.
Women in BB16 House are invited to the “TRESemmé Style Icon” task to wear a variety of hairstyles that echo the iconic diva by performing a diva-style do with TRESemmé products.
Women will also walk the brand’s TRESemmé ramp and the best hairstyle contestant will be crowned as a TRESemmé Style Icon.
Bigg Boss has become a huge platform for brands to collaborate over the last 15 years. Sponsorships are intended to provide opportunities to engage and collaborate with brands through various touchpoints.
During the show, brands gain attention and visibility through advertising spots, task integrations, caller of the week segments, special zones, and other peripheral branding opportunities.
Ishtpreet Singh, Head of Beauty and Wellbeing Hair Care in India, said: Our continued partnership with Bigg Boss is a testament to the tremendous success we have achieved together. We are thrilled to have rekindled our partnership this season. This collaboration allowed us to maximize our reach not just on TV, but also digitally with Bigg Boss streaming on Voot.
Pavithra KR – Head of Revenue and Color at Viacom18 said: TRESemmé Salon or TRESemmé Vanity Zones are just some of the ways the brand has found the most unique and inviting spaces in the home. This season, we bring the brand proposition Salon like Hair to life through fun tasks such as TRESemme Style Icon and TRESemme Salon Night, recreating brand excitement and engagement through effective storytelling. ”
The 16th season of Bigg Boss is focused on delivering powerful experiences to our Brand Partners through engagement, excitement and entertainment. The idea is to help brands create powerful and impactful narratives that have the potential to build lasting connections with their audiences through content present in multiple markets across India’s geo-social cross section. is to support
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