what? The Estée Lauder Companies (ELC) has launched Voice-Enabled Makeup Assistant (VMA), an AI-powered beauty app for visually impaired users.
detail A mobile app powered by artificial intelligence aims to make makeup easier and more confident for visually impaired users.
VMA’s pioneering smart mirror technology was developed using machine learning, powered by ELC’s augmented reality and artificial intelligence capabilities.
VMA uses voice instruction technology to assist users with makeup applications. Users receive voice feedback and hints about whether lipstick, eyeshadow, or foundation is evenly applied.
why? According to ELC, the company’s ambition for the VMA’s launch is “to support the visually impaired community by further enabling self-expression and self-development through its relationship with makeup.”
ELC Chief Information Officer Michael Smith said: We are thrilled to bring the experience of putting on makeup by ourselves to millions of people with visual impairments. We are pleased to be the first to market. ”
