When you think of Walmart, the words “fancy” and “luxury” probably don’t come to mind.
But shopping at Walmart in Arkansas has become a one-stop-shop for luxury goods, including a customizable Hair Lab offering.
TikToker @reallifesarah219 first went viral for introducing Walmart in Roger, Arkansas and its extraordinary shopping experience. The exterior looks like a home, complete with landscaping on the front and an intricate roof with fresh walls and windows. This clip has been viewed nearly 2 million times.
@reallifesarah918 Even material girls need to run Walmart sometimes.
“Oh, we are in a different tax system,” joked one user.
At viewers’ request, TikToker posted a number of follow-up videos featuring another “fancy” Walmart in the area (on Elm Springs Road, Springdale, Arkansas), and some Walmarts showed viewers if is actually better. than others.
In one video, she calls the Elm Springs location “the most exclusive Walmart I’ve ever been to.”
@reallifesarah918 @sethschissler Have you seen anything better than the most exclusive Walmart I’ve ever been to? ✨✨ #northwestarkansas #walmartarkansas #arkansaswalmart #elmspringswalmart #arkansas #arkansascheck #479 ♬ Up – Movie Theme – Giampaolo Pasquile
“There’s even a hair lab where you can customize your own hair care, and when you walk around it feels like you’re in a department store,” she told viewers. It includes counseling, which is really next level.”
Some viewers were surprised by the store’s cleanliness and organization, while others called it a “boogie” or “special travel” store.
In another video, TikToker went into more detail about the Color Lab. The lab has a hair scanner that customers put their strands down on, and in the middle of the store the machine determines the nutrients (and products) your hair needs. The fee for the service is $9.
@reallifesarah918 For fun new products like @theofficialhairlab @theofficialhairlab #elmspringwalmart #walmartarkasas #walmartfinds #TheHairLab ♬ Betty Boop – Hairstyles
Another video walks viewers through the process of scanning hair and displaying it on a smart screen to determine hair texture, needs and condition.
@reallifesarah918 @theofficialhairlab now exclusively offers customized hair care through the Strand Smart Scanner. #thehairlab #mycodeis #ad #walmartfinds #walmartarkansas #elmspringswalmart ♬ Bejeweled – Taylor Swift
“My daughter’s hair needs this,” wrote one user.
Another Dallas-based TikToker showcased the same technology at a Walmart near her.
@desirewestphal This was such a cool experience! @The Hair Lab by Strands #thehairlab #mycodeis #thehairlabpartner #fyp ♬ original sound – Desire’
“The addition of The Hair Lab by Strands, part of our accelerator program, Walmart Start’s First Class Brands, will enable our customers to choose affordable hair care products that meet their needs.” Walmart US Beauty’s Vice President of Merchandising said: happi coat In an interview about new technology. “We hear from our customers that they are interested in products that are personalized for them, and this new product addresses those evolving interests.”
Hair Lab’s technology is currently live in 2,500 Walmart stores.
