Before the pandemic, Daisy “Daze” Henson joked about offering virtual haircuts as a service.
More than two years later, she cuts her hair entirely online and brings in more take home income than working in a brick-and-mortar salon.
“I met people from all over the world, people from Germany, India, Singapore,” Henson said. entrepreneur“I did the royal family of a country that remains obscure.”
When the pandemic hit, Henson was working four days a week at her salon, The Daze Studio, in San Diego, California. However, a curly hair expert, she lacked proper education on how to cut curly hair in beauty school, a niche she carved out and now works entirely from home in the Golden State. and serve about 6 clients a day. — all virtually.
Her expertise is “twisted, wavy, coiled… anything curved,” she said. Henson posted about her recent haircut that inspired noted comedian Ellis Myers.
The online operation began in January 2020 when a customer did a photo shoot but couldn’t get an appointment (and Henson couldn’t get to her).
“She was like, ‘Oh my god, what do I do?’ And I said, ‘You know what? Get on FaceTime. I’ll show you what to cut,'” Henson said. Told.
moved. And it worked again.
Henson later tried it with other clients, but eventually decided to let go of the salon’s lease and try virtual opportunities full-time after the pandemic hit.
From a moment of inspiration to a sustainable revenue stream
Henson debuted virtual haircuts in May 2020 As a service available to certain clients who complete a screening form. A few months later, she realized that anyone could cut their own hair with her technique. By June 2020, she opened the virtual haircut booking system to the world.
“I just started this crazy influx of people,” she said. “Hundreds.”
But unlike many pandemic pivots (bread baking, mask making) interest hasn’t waned. For full-service virtual haircuts.
Henson’s popularity stems from several factors. She says people are looking to her for her curly hair specialization, which is less common in the field. , Henson said, wearing curly hair and embracing natural hair textures.
Henson estimates he’s likely making 20 to 30 percent more revenue annually than when he worked in a brick-and-mortar store. So far, in 2022, he’s making “over six figures” from computer haircuts.
“There is no overhead,” says Henson. “I was so busy with this that I didn’t need to restart,” she added.
How virtual haircuts work in The Daze Studio
First, the site recommends purchasing the $48 kit. The kit comes with scissors for cutting, clips for sectioning, and sticks for parting hair. The site asks you to set up your laptop in front of a mirror and look at the Zoom screen at the same time while getting your hair cut.
offered by TheDazeStudio.com
“This cut is different from the YouTube tutorial type cut,” she said. “It’s a step-by-step 360-degree custom. haircut. ”
A full-service virtual haircut costs $195 and no prior virtual consultation is required. Henson then spends up to 80 minutes on Zoom helping someone cut her hair one-on-one.
She didn’t reveal much about her technique, but said her underlying philosophy was what she called “the kinetic technique.”
It also includes cutting dry and keeping curls intact.
offered by TheDazeStudio.com
There is also an overall element.
“I think I’m really trying to understand and understand their hair. [as people]said Henson.
Henson also teaches methods at Daze Curl Education. She also wants to potentially expand to AR/VR integrated haircuts. Her mission is to encourage students to get an education in curly hair at beauty schools, and stylists are usually advised to wet and straighten their hair before cutting it.
“I like that [curly hair] It has a personality and is like a fingerprint for everyone. It’s just beautiful,” she said. “It’s art to me.”