C.Can anything other than scissors repair damaged hair? Three months ago, I would have scoffed at the idea. Now, if you knew even a little bit about how to buy stocks, you’d bet big on hair care company Living Proof.In my view its new triple bond complex The most exciting hair care development of the decade.
A non-greasy cream containing plant-derived esters (compounds) that penetrate the hair and rebuild all three types of damaged bonds within the fiber. Glazing? Understandable. So I say this: If your hair, of any type, is bleached, heat damaged, weakened, or has broken ends, you need this.
The triple bond complex effectively strengthens the scaffolding of damaged hair and makes it difficult to cut. It turned out to be eight times more resistant. Clinical trials are the holy grail of the beauty business. A myriad of great products are not clinically tested (costing hundreds of thousands of pounds, they are prohibitively expensive), conduct Passing a proven exam is either having something to trumpet or nowhere to hide. Living Proof lets you sound the horn with confidence.
Recently in the lab, I saw bleached human hair being mechanically stretched under a microscope. Hair treated with triple bond complex was measured against unbonded hair or competitor’s hair. Living Proof’s hair was cut last. After his four-week trial with 75 samples, the response was overwhelmingly positive.
I now apply it once a week after washing and conditioning my hair.
I still add styling products (JVN’s Instant Recovery Serum for mid-lengths and a volumizing spray for my roots) and wait at least 10 minutes after applying Triple Bond before adding anything else. Allow to dry (treatment is heat activated). In addition to bonding technology, it provides thermal protection and instantly improved smoothness. And it’s vegan.
All that research, multiple patents, and lab testing doesn’t come cheap. Triple Bond is 45 ml and 42 lbs. This sounds like a small amount at first glance, but it lasts him for 4 months with 2 pumps a week and the effect doesn’t wash off with the next shampoo. (If you want to try it, there’s a small 15ml bottle for £19. Otherwise, perfect. No notes.
