Amyris President and CEO John Melo said: “This is Amyris’ fifth consumer brand to launch in Walmart stores and the closest collaboration to date. The platform, combined with Walmart’s commitment to innovation, will advance our goal of democratizing sustainability.”
Hemi15 was created using Amyris’ proprietary Lab-to-Market platform. This platform “leverages precision fermentation to create molecules that are biologically identical to molecules found in nature and are traditionally derived from finite sources (including animals, plants, or petrochemicals). ” to create sustainable ingredients. and products.
“4U by Tia enhances natural hair care with high performance products that are effective, safe and better for people and the planet,” says her roles in “Sister, Sister” and “Tia & Tamera.” said Mowry, known for “Family, health, and inclusion are important to me, and 4U by Tia drives all these values. Everyone should have access to leading hair care products formulated with ingredients they can pronounce. Through this collaboration with Amyris, we are providing consumers with a better choice: products that are simple and easy to use and have been developed with health and sustainability in mind.”
This story originally appeared on Store Brands.