As TikTok continues to enhance its video capabilities, it quietly added video scrubbing thumbnails to the platform this week. This new addition makes it easier for users to find specific parts of longer videos. This feature was first discovered by a social media consultant. Matt Navara.
This feature will begin rolling out this week, so it may not be available to all users yet. Video scrubbing thumbnails weren’t seen on older videos, so it seems they are currently only available on newer uploads. Users have had the option to rewind or fast-forward long videos on TikTok for quite some time now, but Video Scrub has made this process more intuitive with the addition of his thumbnails.
For example, you are following a recipe video on TikTok and want to visit a specific part of the video. Previously, you had to blindly scrub the video. Now you can use the new thumbnails to see exactly where you want to fast-forward.
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It was only a matter of time before TikTok added this feature. Because it’s slowly creeping into YouTube territory. YouTube has had scrubbing thumbnails for what feels like an eternity, so it makes sense that TikTok would offer them on its platform as well. Especially as it continues to position itself as a viable option for long-form video creators who typically post content to YouTube.
TikTok has been working to improve the viewing experience for its users since rolling out the feature that allows users to upload videos of up to 10 minutes. Last month, TikTok began testing a new horizontal fullscreen mode with select users around the world.
Data shows that kids and teens now spend more time watching TikTok than YouTube. This has been going on since June 2020, when TikTok began surpassing YouTube in average hours per day for her from her 4-year-old to her 18-year-old. By continuing to improve the viewing experience, TikTok is stepping further into YouTube territory.