Take revenge: Data reveal top new beauty trends as ‘revenge spending’ surges in Japan
Colorbrow, K-beauty, sustainability and genderless cosmetics are the top trends to watch in Japan as beauty consumers embark on revenge shopping.
With the lifting of key measures to prevent the spread of COVID-19 nationwide on March 21, 2022, revenge consumption was seen not only in the cosmetics industry but also in the travel and restaurant industries.
Online beauty platform @cosme has observed revenge consumption in the cosmetics market since local governments eased social distancing measures in March. In May, the flagship store @cosme Tokyo recorded the highest monthly sales ever.
In a consumer survey conducted in late May, 70% of respondents said they would increase their spending on cosmetics, higher among young consumers in their 20s (80%).
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Stress management: Mitigating the negative effects of stress that fuel Clariant’s beauty research and development
Clariant says managing the negative effects of stress on our appearance is driving research and development in a post-pandemic world.
The Swiss company attended the in-cosmetics Asia 2022 trade show in Bangkok, Thailand, and introduced three ingredients related to the concept of alleviating the effects of stress on skin and hair.
“That’s what drives all our development right now. Managing stress is what drives our research and development.”Alexandre Lapeia, Global Head of Marketing and Business Development Activities and Natural Origins, said:
This approach to beauty has taken hold over the last few years as we collectively grapple with the lingering COVID-19 pandemic.
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Mane issues: Evidence of long COVID hair loss may spur demand for effective natural solutions
Gencor Pacific sees great opportunities in the anti-hair loss market in the Asia-Pacific region. This is because studies have shown it to be a general effect of his COVID over the long term.
Headquartered in Hong Kong, the company mainly specializes in nutritional supplements and pharmaceutical raw materials.
Most recently, he entered the beauty and personal care market with Hairage Vite. Ageratum conizoidesExtract. Commonly known as billy goat weed, it is a widely available plant found in Africa, Asia and South America.
Gencor Pacific Managing Director RV Venkatesh said: Cosmetic Design AsiaThe company sees great potential in the Asia-Pacific hair care market for ingredients that can be applied in a variety of products, such as herbal shampoos and leave-on gels.
Celebrations and Color: Olive Young Midyear Sales Data Reveal Demand for Color and Scent
Color cosmetics, “fashion” hair dyes and perfumes were among the most in-demand categories among Korean beauty consumers, according to Olive Young’s mid-2022 sales data, a leading beauty retailer.
Olive Young is a health and beauty store owned by CJ Group, one of South Korea’s largest conglomerates.
According to a report issued by the retailer, data showed that sales patterns differed from the previous year.
In 2022, consumers will focus on “Color and Aroma” It suggests a return to pre-pandemic trends.
Buying Behavior: Basket Size Small, but Premium Demand Steady in Post-Pandemic Beauty Retailers
The cautious spending behavior of shoppers has reduced the basket size of Asian beauty consumers, but demand for premium products remains strong.
As more countries ease COVID-19 restrictions, more consumers are returning to stores. Buy Now, Pay Later (BNPL) platform Atome confirms that offline sales account for the majority of transactions for merchant partners such as Sephora, MAC Cosmetics, Innisfree and Augustinus Bader.
Atome’s vice president of marketing, Vangie Hu, said about 60% to 65% of sales are generated by offline transactions. Cosmetic Design Asia.na
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Made for me: Customized cosmetics will be K-beauty’s ‘eyeball’ in the post-COVID market – review
According to a new review, innovation in customized cosmetics will become a key driver of the Korean beauty market, offering a “unique” competitive edge.
New reviews posted on Journal of Cosmetic Dermatology innovation in custom cosmetics “Centerpiece” of the K-beauty industry in the post-pandemic market.
“After the COVID-19 pandemic, the prevalence of customized curation services for Korean cosmetics is expected to develop the advanced product consumption market in the future and grow into the core of the beauty industry. “na
Published on August 30, 2022, this review hypothesized that the increased demand for customized cosmetics is due to changes in consumer patterns caused by COVID-19.
“Mochi skin”: Beauty consumers want moisture-proof makeup that feels like a “second skin” – Kosé Singapore
Kose Singapore claims that the demand for light, almost non-existent makeup that can withstand humidity while still providing skin care benefits will continue post-pandemic, especially in temperate equatorial climates such as Southeast Asia.
On 29 August 2022, Singapore lifted indoor mask rules for most indoor public spaces. This is a huge boon to the color cosmetics market, which has been severely impacted by the pandemic.
Masks may no longer be necessary, brand manager Lim Yi Fang told Kose Singapore. Cosmetic Design AsiaMany of the preferences formed during the pandemic are likely to persist.
“I believe that we can continue to use minimalist makeup, products that are like skin but enhance its function better. That is the very concept of Mochihada. “na
How to Win… Beauty Consumers in a Changing Post-Pandemic Landscape of Brick-and-Mortar
Leading brands such as Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics share exclusive insights on how the COVID-pandemic is redefining the in-store consumer experience.
Experts have predicted the end of retail since the 2010s, when Amazon hastened the demise of physical bookstores. In a landscape littered with closed storefronts, humanity relies entirely on Alexa to send orders to fleets of drones ready to deliver anything within hours.
More than a decade later, as we begin to emerge from the fight against COVID-19, our future could be heading in that direction, especially now that the pandemic has undoubtedly accelerated the digital transformation of retail. Some consider it very high.
But the demise of brick-and-mortar retail has been greatly exaggerated. It hasn’t faded enough to undergo a transformation, finding ways to coexist with its digital counterparts to make the consumer’s shopping experience seamless and enjoyable.
There’s no doubt: Estée Lauder’s CEO remains ‘enthusiastic’ about China despite growing concerns
The CEO of The Estée Lauder Companies emphasized his strong belief in the Chinese beauty market despite the recent downturn and concerns related to the economic recession.
Net sales in the Asia Pacific region were down in the quarter. This was largely due to his resurgence of COVID-19 in China, which resulted in lower retail traffic, restricted travel and stress on Shanghai’s logistics facilities.
The company said organic sales were down mid-single digits due to a sharp decline in brick-and-mortar stores. His 25% growth in online sales couldn’t offset the decline.
“After a strong February in mainland China, traffic slowed even more sharply in March, putting pressure on physical store sales. We are operating at limited capacity.Tourism to Hainan Island was also curtailed in March after a strong start to the quarter.” Fabrizio Freda, President, CEO and Director of The Estée Lauder Companies, said at the company’s latest earnings conference.
‘What we do best’: Mistin China focuses on eye and complexion make-up to grow color cosmetics category
Thai beauty brand Mystin aims to grow the color cosmetics category in China, identifying eye makeup and complexion products as its biggest opportunities.
Mistine is the flagship cosmetic brand of Thai company BetterWay Co., known locally and regionally for its range of affordable color cosmetics.
However, when the brand debuted in China in 2016, it focused on skin care products instead. .
However, the company is now eyeing opportunities outside of sunscreen and plans to focus more on color cosmetics going forward.
