When Tracee Ellis Ross launched Pattern Beauty in 2019, she knew she wanted to make hot tools. Finally, three years into her journey as an entrepreneur with a vision of honed beauty, Pattern Her Beauty Her Blow Her Dryer has arrived. “[It’s] It was part of my first mission. Little did he know that it would take him two years to evolve,” thought Ross as he gleefully demoed the device.
Like many black women, Ross says she doesn’t like heat styling. For many of us, it brings back vivid memories of hot combs sizzling our manes and endless remarks about the dangers of heat damage. “I longed to reconstruct the historical relationship of heat as obedience. [a] It’s possible,” she says. Here is her mission for pattern her beauty. “That part of our mission ties in hand with the other half. It’s that we’re an active space centered around a black beauty celebration. We are the subject, not the object of things.
So Ross drew on her personal experience with hot tools to create a hair dryer that was easy for her and other non-professionals to use. I asserted that it had to be one color. Additionally, the dryer buttons should be easy to read, not get too hot, and the attachment should not slide off easily. Like Ross, I have had a long and complicated relationship with Hot Tools. And it was soothing to my ears to hear her talk about the importance of these elements.
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Photo: Courtesy of Nadine Ijewere for PATTERN Beauty
