Tracee Ellis Ross’ latest beauty launch will blow you away.
Today, Pattern’s CEO and founder unveiled the hair care brand’s first heat tool. It’s a “curl-conscious, textured” consumer blow-dryer for him, Ellis Ross tells his PEOPLE EXCLUSIVELY.
Also to complement the launch of The Blow Dryer ($189 at patternbeauty.com, available in Ulta stores and online later this year), Pattern is a heat protectant (a non-greasy spray that protects textured hair) and Shine Spray was also launched. (Lightweight, frizz-reducing mist) $20 for both.
Since Ellis Ross launched Pattern in the fall of 2019, the brand has grown to nearly 30 products and tools. But her latest work, she says, was part of her original vision for the brand.
“Like all of us, I have a relationship with heat, whether it’s the physical pain from the heat or the emotional pain from losing my curl pattern.
“But when I started getting my hair back to health, heat was really part of the process. I learned to use heat safely and not damage it, so I could wear a variety of styles that weren’t dependent on curl patterns.” It was incredibly important.”
This experience made Ellis Ross want to introduce heat tools into the production line. But this entrepreneur found that combining innovative tools wasn’t as easy as 1-2-3 for him. The process “took a very long time, about two years,” he admits Ellis Ross.
The dryer has 3 heat settings, 2 speeds, a cool shot button and an ion switch for extra smoothness. “It’s big enough to get the job done, but it’s not heavy. It fits comfortably in your hand,” he says.
Another imperative is that the tool be intuitive, says Ellis Ross. “New technology often looks very exciting, but when it comes to functionality, it can be a pain in the ass. For example, I like to change the settings while I’m holding the hairdryer in my hand. No need to pull down to check.
That’s why Ellis Ross made the buttons easy to see, touch, reach and switch.
Ellis Ross is “leading a new era of curl-conscious heat” not only in blow dryers, but in smart attachments as well. The result is a heat styler that looks and works great.
The star says the tool is a game-changer in her routine. , my hair will be bigger, fuller and more beautiful.”
But thanks to this diffuser, which boasts a vortex shape for controlled airflow, Ellis Roth says, “You can wash your hair in the winter and then walk out the door with your hair diffused.”
Hoshi calls the attachment “a big deal,” but she loves other attachments as well.
Using a brush or comb that “mirrors our shower brushes and wide-toothed combs,” Ellis Ross says, you can “pull” your hair and get the “stretch” you want without breaking it. “Things got really complicated when I had to carry a brush and a comb and a hair dryer. Things fell off and it was crazy.”
Attachment tools can be moved horizontally or vertically. In addition, it has a lock-in function, so you can lock the tool so that it does not fall.
In short, this tool is “revolutionary” When Beautiful,” says Ellis Ross.
Ellis Ross says beauty “stuff” is fun, but her philosophy is that products and tools should be “used as a vehicle for agency.”
“That’s how I saw beauty grow when I saw my mother [Diana Ross]It was a way for her to transform into another version of herself that was ‘this is me’ rather than ‘look at me’. I did,” Ellis Ross explains.
“I just recently heard activist Alok define beauty as, a little hacky, but an imprint of the soul. It’s something that blossoms. Defined, for the first time I’ve heard a word that really describes what I believe to be beauty.”
She continued, “I believe beauty is a holistic experience and self-care. I feel that hair care is self-care, which is why I incorporated that into Pattern. It’s one way to love yourself.”
“It’s really a form of self-expression and embracing who you are and your heritage. That’s what I feel about beauty. Exploring what the beauty experience is is very exciting and fun.”
