Ulta Beauty appoints Michelle Crossan-Matos as Chief Marketing Officer.
Crossan-Matos, who took over on Monday, will oversee all integrated marketing, loyalty, creative operations, store design, public relations, consumer insights and media efforts, the company said in a statement.
“Joining Ulta Beauty’s highly capable organization is an amazing opportunity for me, both professionally and personally. We are very much looking forward to doing more with ,” said Crossan-Matos in a statement.
Most recently, he served as Chief Marketing, Citizenship and Communications Officer for Samsung Electronics America, where he was responsible for the company’s U.S. consumer and business-to-business marketing and communications strategy, and oversaw its corporate citizenship and social impact programs.
Prior to joining Samsung, Crossan-Matos, who calls the beauty category his “first love,” was CMO at British luxury mobile phone manufacturer and retailer Vertu and spent 16 years at Procter & Gamble. She has positions in skincare, cosmetics and fragrances.
Ulta CEO Dave Kimbell said in a statement: Michelle’s powerful combination of creativity, innovation and leadership will accelerate these efforts, increase brand affinity and further cement Ulta Beauty at the heart of the beauty community. “
Crossan-Matos succeeds Shelley Haus, who died of cancer in June 2022 at the age of 49.
Haus joined Ulta in 2014 as Vice President of Brand Marketing, becoming Senior Vice President in 2017 and eventually CMO in 2019.
“Sheri’s passion, vision and love for her team and her work have always inspired me. Her influence and creative spirit will continue to serve Ulta Beauty throughout the years to come. “The team at Ulta Beauty will continue to make the world better in ways that make her proud.”