NEW YORK, Jan. 7 — What else but TikTok can set the tone for new beauty trends in 2023? We are on a mission to bring color and shine to your bathroom without neglecting essential self care and treatments. So get ready to embrace these new beauty and makeup trends.
The new year has only just begun, but there are already some great surprises when it comes to beauty. Self-care, on the other hand, has become a little more enjoyable, shifting focus to a previously overlooked body part, the scalp, and becoming a new obsession among beauty fans. It may become an idea.
The long-abandoned makeup for skincare is just making a comeback on TikTok, with plenty of inspiration taking pride in color. Now that the holiday celebrations are over, “velvet nails” (#velvetnails) are gaining popularity on Chinese social networks. Contrary to what the name suggests, this one uses magnets and magnetic varnish to give it a velvety look, rather than sticking his 1970s fashion workhorse to the nails. A strong trend that has already generated more than 30 million views on TikTok, fashion search engine Stylight* reported a +600% increase in search interest for magnetic nail polish on its international platform. I’m here.
@vwnails_ soft velvet nails ???? inspired by @Sarah #nails #nailvideos #nailtutorials #velvetnails come into my arm cover – ya gurl kay
Another makeup trend not to be missed is lip oil. Gone are matte lipsticks, replaced with textures that complement your lips’ natural color and provide just the right amount of hydration. The rise of this must-have, part of a larger trend in multifunctional cosmetics that combines make-up and care. The hashtag #lipoil has already reached him over 700 million views and searches related to this trend on Google he is up +114% in a year. Finally, the “cold girl” makeup that makes you think of cold skin. This trend is the source of over 90 million views on TikTok, and searches for cream blush (the key to the look) increased +52% on Stylight.
@faisasahid Fenty hasn’t let me down yet #fenty #lipoil #fentylipoil #fentylipgloss #lipgloss Betty (Get Money) – Yung Gravy
Scalp care is the new skin care
Skincare is still a top trend when it comes to self-care, and there are plenty of tips, tricks, and new inspiration to help you achieve radiant, flawless skin without having to hide imperfections under a layer of makeup. But what has taken hold in recent weeks has to do with another part of the body: the scalp, which is now central to hair care routines. In the spirit of a broader trend called skinning, scalp care is now taking hold on Chinese social networks. Hashtags related to this type of care have been viewed more than 600 million times, and search interest for scalp massage brushes increased by +25% on the fashion search engine’s global platform. ― ETX Studio
*Stylight clicks data refer to November 2022 and November 2021 periods. Google’s numbers are based on the overall yearly increase in searches for a given keyword.