As of January 11 Natural hair care brand Miel OrganicsLoved by pomegranate & honey leave-in conditioners and other best-selling products.According to a release on this news, Mielle Organics will continue to be led by founders Monique and Melvin Rodriguez, who will serve as the brand’s CEO and COO, respectively, to form the independent P&G Beauty family. operated as a subsidiary company. The news comes after a flurry of controversy earlier this year surrounding Mielle’s best-selling Rosemary Mint Scalp & Hair Strength Oil.
For those who haven’t followed, on Dec. 29, TikToker’s Alix Earle included scalp oil in a video rounding up her favorite products of 2022. The video in question currently has over 5 million views, 500,000 likes, and thousands of comments. Many of Mielle Organics’ long-time fans are concerned that as the brand’s growing awareness among white influencer audiences, there may be a shortage of products originally created to serve a black customer base. I wasn’t too thrilled with the video’s virality.
Many black women flocked to Earl’s comment section and other social media platforms to discuss future availability of the brand and its products. Some claimed that Rosemary Mint Scalp & Hair Strengthening Oil was already sold out at major retailers such as Amazon and Target (although, at the time this article was published, both retailers and brands were out of stock). Both websites appeared to have them in stock). Earle’s video wasn’t her Mielle-created ad, but the incident reminded many of her SheaMoisture’s 2017 “Hair Hate” commercial. Many felt that the commercial attempted to equate the discrimination faced by black people with hair that has a twisted, curly texture to simply not liking their own hair texture. Or color. Critics of the commercial appear to publicly indicate that the brand is targeting markets outside the black community, sidelining its primary fan base of black women and their unique hair concerns. pointed out that
In the case of Mielle, some commenters questioned whether the brand would reinvent its beloved product to better suit the needs of customers with straighter hair textures, especially if the brand was acquired by a larger company. In response, Miel posted a statement on her Instagram page assuring her fans that she had no plans to change the formulation of her rosemary mint oil. It was about News that Mielle will be part of her P&G Beauty came nine days later.
