Photo illustration: Cut.Photo: Retailers
Another year, another TikTok beauty drama. This time it’s a hair oil, specifically Mielle Organics Rosemary Mint hair oil.About a week ago, TikTok influencer Alix Earl, known for his chaotic makeup prep tutorials, made his debut on Amazon in 2022. We shared our top purchases. On her list was Mielle Organics Rosemary Mint Hair Oil. “I’ve only been using this for a little over a month and have already seen amazing hair growth,” she said. I was. As a beauty writer who tries hundreds of products per year, I’ve been familiar with Mielle Organics for the past 5 years and have been using them for about 7 months. TRUE works. So why drama?
Created by Monique Rodriguez, Miel Rosemary Oil is a blend of oils such as soybean, castor and rosemary with ingredients such as biotin intended to stimulate hair growth and thickness. This oil is just one of his Mielle Organics line of products that Rodriguez founded in 2014. This product made her realize there was a gap in the market when she was trying to transition from her heat-damaged hair to natural curl restoration. textured hair. As with all her Mielle Organics products, the website description outlines the product as being for black hair.
Let me start by saying that this hair oil is nothing new. The $10 oil went viral on TikTok last year after several black women showed rapid hair growth and started flying off shelves. Thanks to Earl, white women are now trying oils for themselves. I am answering by pointing out that “The natural hair product section is so small that there are hundreds of products and she has 10 that actually work,” wrote one woman. Black her TikTok creator posts jokingly negative reviews to discourage white women from buying. Some Caucasian women have shared that it doesn’t work because their hair is so heavy. It seems that there is.)
Uju Anya Professor of Linguistics, Carnegie Mellon University wrote on twitter In this case, it shows that black women have good reason for gatekeeping, and the fact that there is precedent for brands like Shea Moisture to change their formulations and raise prices to accommodate white women. However, Mielle said on Instagram that she remains “forever committed to developing quality, effective products that address the needs of our customers’ hair types,” and that new demographics We do not intend to change the prescription to accommodate
Other black creators like @prettycrtical said it might not be a bad idea for black-owned businesses to sell and expand as long as they don’t forget their demographics. Black-owned businesses matter to consumers as a whole. (Kat has reached out to founder Monique Rodriguez for comment and will update accordingly.)
