This is the newly redesigned $600 Dyson Airwrap. In September, Allure Magazine won the coveted “Best of Beauty 2022: Splurges” award. Yes it’s a Dyson. Same with vacuum cleaner manufacturers. According to the website, the magic of hair tools is here. Pulls, wraps and styles hair. “
Dyson boasts that the Airwrap can create looks called beach waves, soft curls, casual curls, voluminous curls, and mermaid waves. (Warning: Beginners may have trouble distinguishing between beach and mermaid waves.)
However, as families struggle to obtain heating, housing, food and medicine, and some college students are forced to decide between tuition and dinner, ordinary people are forced to buy dryers. When they learn the price of Chutzper, they usually yell “What???”
Running numbers right off the bat, there’s no question that the timing is perfect.The Dyson Airwrap is on the rise at a moment when society needs a fresh, aggressive product they don’t like.
On Twitter, Airwrap fan girls are being hit hard.
“Buccal fat removal is the final boss after a white woman completes her last post-payment of Dyson Airwrap,” @sassyblackdiva tweeted on Dec. 13. removed for a chiseled look).
It may be ridiculed, but Airwrap has become such a force that an ecosystem of copycats has sprung up that you could spend an afternoon reading through the results of your challenge matches one by one.
BuzzFeed: “Shark has released a more affordable version of its high-end Dyson Airwrap, so we tested them against each other.”
Wire Cutter for The New York Times: “The Dyson Airwrap costs 10 times more than the Revlon One-Step. But does it provide better blowout?”
HuffPost: “Reviewers say these hair tools are like Dyson Airwraps.”
Once the review is over, you can binge on the #DysonAirwrap TikToks. This includes genres such as, but not limited to: A Dyson employee who took to TikTok to make fun of bad Airwrap tips available elsewhere on TikTok. And the blonde who somehow got 4.8 million views for looking like very basic hair curling.
Now let’s move on to the $600 question. Is it worth it? On the one hand, it’s a hard “no”. There are also excellent dryers under $30. But literally everyone who falls into Dyson’s hands says, “I think I got a flat tire.”
And by that standard, if you’re someone who regularly blows your hair professionally, either because you’re a TV newscaster or because you’re a civilian with expensive habits, You can take the case to a jury (e.g., yourself, or your spouse) and make sure Dyson is actually saving you money.
Accounting becomes difficult if you don’t puncture it regularly. In that case, you can file an expense under “self-care” with good reason that good hair boosts your mood and confidence. , you can also argue for a “cost of living adjustment” with the logic that your hair will be delayed if you don’t either.
We all know that money can’t buy happiness. But it turns out that you don’t necessarily buy mermaid waves: An informal Facebook survey of her Airwrap users conducted by Globe found that there are some very enthusiastic women. rice field. But others said it was “meh,” or worse, sucking the moisture out of her hair and turning it into “straws.”
Julian Rogal, a single mom from Weymouth, has been watching her budget cautiously but still fell under the influencer spell of airwrap, she said.
“That’s the problem,” she said. “No one would invent a product like this for someone who really needs it. People with unruly, frizzy, damaged, unmanageable hair.”
Alas, this is the story of life. People who really need help rarely get it.
Beth Teitell can be reached at beth.teitell@globe.com. follow her on her twitter @bethteitell.
