And (probably) never.
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Everyone loves saving money on groceries. One great way he does it is by joining the loyalty program of his supermarket of choice. While major chains such as Kroger and Publix typically reward their patrons with special discounts on certain items, free delivery, and numerous other perks designed to encourage shopping, these membership programs This is not always the case, as many of them come with an annual fee. That’s all they crack.
However, one popular grocery store chain that doesn’t have a loyalty program and has no future plans is Trader Joe’s. Given its popularity among shoppers looking for unique foods at low prices and easy-to-make frozen meals, the absence of TJ’s loyalty program is a bit surprising. Still, according to Trader Joe’s employees, the lack of a loyalty program is actually by design.
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In the latest episode of Trader Joe’s store Podcast host Matt Sloan, vice president of marketing, and TJ’s marketing director Tara Miller explained why the California-based chain’s card doesn’t have a loyalty program. As Miller points out, the discounts shoppers receive as part of these loyalty programs are actually paid by the food manufacturers, not the stores. Calling the practice “complicated,” she added: But Something that creates loyalty… When you shop at Trader Joe’s, you know what the price is going to be. We won’t change the price unless the cost changes. ”
Trader Joe’s veterinarian added: We are loyal to all our customers. In return, we’ve found that customers really appreciate the fact that they know what to expect when they come to the store. ”
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As Sloan pointed out, other retailers tend to think that loyalty comes from the customer. At Trader Joe’s, the situation is reversed. Instead, it is the company that is loyal to the shopper. “Medium prices and access to products are for everyone who comes. You don’t have to be part of a special club,” he said.
Another thing that sets Trader Joe’s apart from its competitors is that it doesn’t collect data about its customers or their specific spending habits. Miller noted that the lack of data collection may seem “counter-intuitive” because it makes it harder to know what shoppers want, but if customer purchases do that. “We don’t track individual customer purchases, but we do track whether a particular product sells,” she shared. Another example of our loyalty to .We strive to provide the most interesting, delicious and value-driven products possible.”
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With or without a loyalty program, there are plenty of ways to save money on your next trip to Trader Joe’s. For starters, always check out Fearless Flyer. It is also important to try the product before purchasing. This is the method recommended by TJ’s. It’s important to avoid being offended and to know which items (cheese, bananas, etc.) are selling for less than usual. .
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